The Challenge
As the UK’s No. 1 multi-retailer gift card / voucher supplier Love2shop Business Services have in excess of 5000 existing and lapsed customers that need to be contacted at a peak time between October & November to help maximise Christmas revenues & sales and alleviate the pressure on the internal sales team who handle incoming leads at this busy time.
Approach & Result
Working with a team of two telemarketers over 8 weeks, we started by contacting existing & lapsing customers & by updating contact details. With knowledge of the previous year’s order, we discussed established & new products, ascertained current & future buying intentions &, where relevant, booked in a call for a Business Development Executive to close the sale. As this was GSA’s second Christmas campaign with Love2shop we were able to streamline all areas of our service for them which included:
- Hot keying immediate enquiries
- Working in a secure collaborative environment (live reporting & performance against KPIs)
- Real time lead transfer
- Up to the minute review of the sales pipeline
- Daily reporting updates on lead performance (Sale/No Sale)
- Weekly team teleconference calls
The campaign was hugely successful with confirmed orders of over £2 million by the end of the first week in December, far surpassing the previous year.
