Telemarketing, Data Building & Lead Generation Specialists

Why should you use GSA for your outbound calling?

Our clients tell us that amongst the reasons they work with us is that we provide sound and unbiased advice and that we offer a no surprises approach with transparency that’s hard to find elsewhere. That means we work in partnership with our customers to never over-promise and under-deliver.

Our management team first seeks to understand clients’ business and what they’re trying to achieve before suggesting whether we can help. The support we offer could be for a traditional telemarketing campaign, database building, customer research or running a telemarketing training course. It could also extend to lead generation via LinkedIn.

We offer an intelligent approach to cold calling and lead generation. Reinforced by fantastic reporting and high levels of communication, this provides a recipe for success.

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Come and say hello

Meet Jonathan, Kevin and the rest of our team

Jonathan Silverman

Managing Director

Before setting up GSA, Jonathan spent 16 years in senior sales and marketing management with Cover Girl, Alfred Dunhill, Montblanc and Porsche Cars GB as Head of Marketing. He is a sales and marketing guy through and through.

Jonathan has strong client-side business development experience in sales and marketing in both b2c and b2b. He has undertaken consultancy in the past for Bentley Motors Ltd, Marsh McLennan, Tanner Krolle Ltd (formerly part of the Chanel Group), Capita and Group 4 Securicor. For several years, he presented monthly seminars on Marketing and Data Protection for the Institute of Direct Marketing and the Chartered Institute of Marketing.

Jonathan is responsible for sales and marketing at GSA and also runs client strategy sessions including ‘route to market’ strategy before commencement of any campaign. He runs regular telemarketing training courses for clients. Check out his testimonials. Jonathan regularly presents on lead generation topics and produces of videos, podcasts and blogs to help companies grow their business.

Did you know…

Jonathan is a regular at the gym and spinning classes, a fluent French speaker and a lifelong Arsenal supporter.

Got something interesting for Jonathan?

Kevin Harmsworth

Telemarketing Operations Manager

Kevin has been involved in business to business telemarketing for over 17 years, 10 of which being in senior management. His expertise is in building long term partnerships with all types of organisations both large corporates & SMEs. He has worked successfully in the past with companies such as American Express, Pearson Education, Western Union, Lloyds, EDF Energy, Mars & Bibby, Honeywell, Love2shop, Hong Kong Trade Development Council & many others.

He has a proven track record & understanding of how a campaign works not only to exceed targets for top-line results but to produce healthy pipelines for future opportunities. His understanding of data issues & purposeful analysis has helped many of his clients succeed in producing confirmed business/sales giving them an excellent ROI.

Kevin has also produced & delivered a comprehensive three-stage training program to develop telemarketers & telemarketing teams in all aspects of business to business telemarketing encompassing, benefit analysis, approach, questioning, objection handling and moving on to a the successful outcome. He has also managed teams of up to 30 telemarketers delivering consistent results on multi language campaigns in the UK, Europe & Globally.

Did you know…

Kevin loves walking, good food and drink and is, sadly, a Tottenham fan!

Got something interesting for Kevin?

Our Telemarketing Team

We carefully select our telemarketers and reject more than we take on board. Our UK team is made up of high-quality individuals that we train for each campaign. No students or jobbing actors. Just mature, committed individuals that want to make a difference for our clients. They are therefore able to ‘engage’ and have peer to peer conversations with prospective clients to build rapport and identify their company problems (Pain) or opportunities (Gain) that our clients can resolve. That ensures that they deliver quality appointment setting for our clients.

Our clients have direct contact with their telemarketers and benefit from dedicated callers that operate seamlessly as part of their sales team. They also represent our clients’ business how they would like it presented.

In addition to our UK team, we have identified carefully chosen partners to allow GSA to offer larger scale multi-lingual telemarketing capabilities. We have carried out a number of successful international campaigns for large global organisations.

Our main services

Telemarketing Services

Quality B2B Telemarketing to generate F2F appointments, demos, event attendance and sales leads to power business development

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Marketing Services

From tailored customer research to creating cartoon explainer videos and infographics to support your lead generation

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Data Building Services

Without accurate data, your lead generation will fail. Talk to GSA about building an up-to-date list of target prospects

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Linkedin Services

GSA offers a range of LinkedIn solutions to increase the number of warm sales leads coming into your business

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership for the group. GSA was highly adaptable and focused on the project and quickly grasped the various dimensions of the partnership and the overall business objectives. Their management and interpersonal skills coupled with their enthusiasm for the project made them a valuable partner." Marketing Director Global Insurance Company
"I would happily recommend the team at GSA Business Development. We appointed GSA for telemarketing services to support our business development strategy. I was very impressed with the levels of focus and energy that the GSA team brought to the project - this helped to quickly identify new commercial opportunities. GSA had limited experience in our sector but they very quickly got up to speed and were able to provide us with a number of excellent opportunities that have subsequently been converted into new clients." Simon Starkey, Commercial Director R.Bugg Fowarding Ltd
"ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle of the target industry. He seemed to be very aware of why I was visiting and they will hopefully be a future customer..... If you can get me 100 more appointments just like this one, that would be absolutely perfect. Keep up the good work. We engaged GSA Business Development in March 2011 to help us generate new business opportunities for our Social Media services. Initially, GSA undertook a strategic review of our offering and worked with us to define both the target audience and the proposition. Having developed a targeted calling list, GSA senior level callers made telemarketing calls into blue chip organisations and have continuously made us high quality appointments with the types of companies we would wish to work with. Having also worked with GSA at my previous agency on several campaigns, I would highly recommend them if you need appointment setting and to generate new business opportunities with decision makers in blue chip organisations. In the short time that we have been working with GSA, I have been delighted with the level of service… Director Worldwide Public Affairs & Strategic Communications
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