Our clients tell us that amongst the reasons they work with us is that we provide sound and unbiased advice and that we offer a no surprises approach with transparency that’s hard to find elsewhere. That means we work in partnership with our customers to never over-promise and under-deliver.
Our management team first seeks to understand clients’ business and what they’re trying to achieve before suggesting whether we can help. The support we offer could be for a traditional telemarketing campaign, database building, customer research or running a telemarketing training course. It could also extend to lead generation via LinkedIn.
We offer an intelligent approach to cold calling and lead generation. Reinforced by fantastic reporting and high levels of communication, this provides a recipe for success.
Learn about GSA Business Development’s B2B telemarketing services and lead generation solutions to enhance business growth and customer outreach.
We carefully select our telemarketers and reject more than we take on board. Our UK team is made up of high-quality individuals that we train for each campaign. No students or jobbing actors. Just mature, committed individuals that want to make a difference for our clients. They are therefore able to ‘engage’ and have peer to peer conversations with prospective clients to build rapport and identify their company problems (Pain) or opportunities (Gain) that our clients can resolve. That ensures that they deliver quality appointment setting for our clients.
Our clients have direct contact with their telemarketers and benefit from dedicated callers that operate seamlessly as part of their sales team.
They also represent our clients’ business how they would like it presented.
In addition to our UK team, we have identified carefully chosen partners to allow GSA to offer larger scale multi-lingual telemarketing capabilities. We have carried out a number of successful international campaigns for large global organisations.
Before setting up GSA, Jonathan spent 16 years in senior sales and marketing management with Cover Girl, Alfred Dunhill, Montblanc and Porsche Cars GB as Head of Marketing. He is a sales and marketing guy through and through.
Jonathan has strong client side business development experience in sales and marketing in both b2c and b2b. He has undertaken consultancy in the past for Bentley Motors Ltd, Marsh McLennan, Tanner Krolle Ltd (formerly part of the Chanel Group), Capita and Group 4 Securicor. For several years, he presented monthly seminars on Marketing and Data Protection for the Institute of Direct Marketing and the Chartered Institute of Marketing.
Jonathan is responsible for sales and marketing at GSA and also runs client strategy sessions including ‘route to market’ strategy before commencement of any campaign. He runs regular telemarketing training courses for clients. Check out his testimonials. Jonathan regularly presents on lead generation topics and produces of videos, podcasts and blogs to help companies grow their business.
Monica brings over 15 years of international business development and B2B telemarketing experience, managing cross-functional teams and global outreach programmes across Europe, Africa, Asia and North America. She’s skilled at building long-term client relationships, coordinating complex multilingual campaigns, and supporting organisations—from fast-growth tech firms to large corporates—as they enter new markets and strengthen their pipelines.
She understands what makes a campaign succeed: clean data, solid CRM practices, smart segmentation and clear reporting. Her analytical, structured approach helps shape programmes that hit objectives and generate dependable opportunities for long-term growth.
Monica has also led and supported distributed international teams, ensuring strong collaboration, consistent delivery and high-quality communication. Her natural communication style, attention to detail and commitment to client outcomes make her a reliable, people-focused partner for international lead generation.
Organizations can often be guilty of having a page of values on their website because they think they need one. At GSA, we don’t take this lightly and our values page is not just for show. We live the values in every interaction with our clients and our testimonials demonstrate that we bring these to every lead generation campaign.
Give us a call and we’ll be delighted to explain more, and check out our Service Standards for more insight as to what it’s like to work with GSA.
Our experience spans several decades. So, we’ve seen a campaign or two. Therefore, when we provide advice, it’s grounded in reality. And, we have plenty of KPIs to back up what we say.
We hide nothing. Every aspect of our interaction with your business is open to scrutiny. Alongside weekly reviews, this gives clients the comfort that they are working with a ‘proper’ partner.
We tell it like it is. We’re not interested in ‘buying’ business. No over-promising and under-delivering. Whilst we can’t make guarantees on results, we can promise that your time engaging with us will be positive and based on a genuine attempt to help grow your business.
We’re commercial people, used to running sales campaigns. Our daily analysis and stats enable you to monitor progress swiftly. This approach ensures that each campaign receives the right amount of attention to maximise the chance of success.
We believe in partnership. Our aim is to be a seamless extension to your business upon which you can rely. The only way to accomplish this is through effective collaboration. That’s why clients stay with us and come back for more.
Our motto is to call our clients before they call us. This means we stay ahead of the game and proactively manage campaigns to deliver the best results.
Wherever possible, we will offer flexibility to adapt to changing circumstances. If it needs changing, we will make the change and do it with no fuss.
Well, maybe it’s not strictly a value but clients see the value and we live by daily KPIs. We track them constantly and flag up areas for improvement so we can remain ahead of the curve.
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