As a sales leader, I have worked with many trainers over the years, and what sets Jonathan apart is his thoroughness in getting to know our specific business before setting out the training programme.
Jonathan invested significant time learning our market, sales motion, customer conversations, and objectives before designing a tailored programme for our Inside Sales team. Rather than delivering generic telesales training, he built a curriculum aligned to the realities of our business and the challenges our team faces every day. A genuine commitment to understanding our organisation was demonstrated to ensure that the training was relevant, practical, and immediately applicable.
His approach combined engaging classroom sessions with detailed one-to-one call coaching. The call reviews were particularly impactful, focusing not just on what our team was saying, but how they were saying it. He helped improve consistency across the team, strengthen rapport-building skills, sharpen discovery conversations, improve handoffs, establish clear next steps, and create more natural customer interactions that avoided sounding scripted.
Jonathan also introduced practical frameworks for handling gatekeepers, improving call structure, and increasing the effectiveness of outbound prospecting activities. Most importantly, he reinforced the discipline and consistency required to build a scalable inside sales organisation.
His coaching style is engaging, insightful, and highly practical. Team members received actionable feedback they could immediately apply, resulting in greater confidence, improved call quality, and a more professional and effective outbound sales approach.
I would strongly recommend Jonathan and the team at GSA to any revenue leader looking to improve the performance of their SDR, BDR, Inside Sales organisation (or, frankly, any team dealing with customers). Their ability to combine sales methodology, coaching, and real-world application delivers measurable value for both individuals and the business. A personal thanks for a thoroughly engaging and enjoyable programme!
