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Case Study -FÖRST

Telemarketing and Lead Generation Case Study



Following on from a successful UK campaign, Redwood Global asked GSA Business Development Ltd to carry out a campaign for their German counterparts, FÖRST GmbH.

FÖRST had a large unqualified database of tree surgeons that they were unable to reasonably qualify to identify the best opportunities for doing business. This involved GSA calling into a database of 20,000 companies, identifying the correct contact and asking several profiling questions such as:

  • that they were operating as tree surgeons as opposed to landscape gardeners or other roles
  • finding out what type of woodchippers they were using and
  • establishing when they may have a requirement for purchasing new or were interested in speaking to FÖRST further.

GSA put together a team of three fluent German speakers and completed 880 hours of telemarketing. Weekly teleconference calls were set up with the callers and Redwood management to discuss progress and any issue that arose. A reporting suite was set up in German on G-Suite that was updated daily throughout the six-month campaign.

The calling team contacted 10,864 companies (53.7% of all data and succeeded in generating 342 qualified leads. A further 556 companies agreed to speak again later in the year (Future Interest).

During the calling process, the team also validated company details leaving only 9346 companies to be called making this suitable for the Först internal team to take over the calling activity.


Darwin Seidler, Sales Manager headed up the campaign for FÖRST in Germany, commented

We were extremely pleased with the activity since we have a large unqualified database that meant our internal team were unable to identify and focus on the best targets for new business development. With the help of GSA, we were able to reach out to prime prospects much more quickly for higher value sales. We would recommend GSA for anyone that wants to generate targeted leads for their business.

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