How much time do you spend thinking about data cleaning services compared to the time you spend thinking about your marketing? For most businesses, the answer is ‘probably not enough.’ The fact is that without targeted and accurate data, your marketing will be significantly less effective. What’s more, poor data will increase your cost per acquisition.
Unfortunately, most customer and prospect databases are stale and full of old data. They are out of date since internal teams fail to devote the necessary time to ensuring that customer and prospect contact details are fully kept up to date. Let GSA clean your dirty data and provide fresh data for multi-channel marketing outreach.
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Can you be confident your data is as accurate as it could be?
GSA offers a range of quality one-off or regular database cleaning & validation services tailored to your requirements as a solution to all of your data issues.
Data Services include:
Gathering consent – informed and unambiguous consent is increasingly required for marketing. We can gather consent using recorded calls and date and time stamped information
List Building — generate a bespoke list of prime targets through any combination of list gathering, online research and phone validation.
List Validation — the only effective way to update business data is to telephone each record. Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.
Data Cleansing — using a variety of processes to clean your data to ensure consistency, uniformity, uniqueness (de-duplication) of your data
Opt-out screening — against the telephone and mailing preference services to meet your legal responsibilities and prevent you falling foul of legislation.
List Purchase — List sourcing through quality list providers and brokers.*
*Note: we are not a list broker and do not offer a list broking service. List purchase is carried out as part of a broader campaign.
Why not combine a database cleaning & validation exercise with some telemarketing activity?
Request a consultation with our b2b lead generation agency
In a market that is crowded with B2B Data Cleaning Service agencies, we offer a transparent, high communication, and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear. It’s a true partnership to ensure that you get the best results.
Our method will be bespoke to your company, industry, audience demographics and marketing objectives. We work collaboratively with pre-agreed key performance indicators and provide highly tailored reporting that give you a detailed insight into the progress of your work with us.
If you’d like to talk to us about B2B lead generation services for your business, give us a call.
Book a consultation, tell us about your ideal target audience and/or requirements for your current database.
Step two
We’ll either review your current data or use our data tools and sources to provide a quote for data building or validation.
Step three
We will get to work using a variety of tools and techniques to provide you with a fresh marketing database..
Now you've found a great data cleaning partner
Speak to us about your B2B Data Cleaning Requirements
Our Database Cleaning Services ensure that old data sitting in your CRM system doesn’t derail your marketing efforts. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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FREQUENTLY ASKED QUESTIONS ABOUT OUR DATA CLEANING SERVICES
Why is regular data cleaning important for my business?
Regular data cleaning ensures your marketing and sales teams work with accurate, up-to-date information, reducing wasted efforts on outdated contacts and improving the efficiency of your campaigns. It’s crucial to think about data cleaning to keep your data relevant and reliable, providing a solid foundation for your analytical needs.
How does GSA's data cleaning process work?
Our data cleaning process features a comprehensive review and update of your database. This includes correcting inaccuracies, eliminating duplicates, and filling in any missing information. The outcome is a dependable database, optimised for effective marketing strategies.
Can data cleaning help with GDPR compliance?
Data cleaning plays a pivotal role in GDPR compliance. TheGeneral Data Protection Regulation (GDPR) mandates strict standards for data quality. Regularly cleaning your data ensures up-to-date, relevant, and accurate information. It helps identify and rectify inaccuracies, such as duplicate and outdated records, minimising data breach risks. Moreover, it aids in honouring data subject rights by facilitating easier management and deletion of unnecessary data. Leveraging GSA’s data cleaning enhances data quality and aligns with GDPR compliance requirements, ensuring safer data handling practices.
What are the benefits of outsourcing data cleaning to GSA?
Outsourcing to us allows you to leverage our expertise and sophisticated tools, ensuring your data remains accurate, consistent, and usable while freeing your internal resources to focus on core business activities. Our team of skilled data professionals uses the latest technology to meticulously review your data, rectify issues, and standardise formats, crucial for accurate analysis and decision-making. Clean, organised data enhances your sales and marketing efforts, improving efficiency and campaign ROI. We tailor our services to your specific needs, regardless of the database’s size or complexity, delivering high-quality results tailored to your business.
How frequently should my database be cleaned?
Frequency can vary depending on factors like data type, transaction volume, and business nature, but it’s advisable to clean your database at least quarterly. Regular cleaning ensures your database remains accurate and relevant, enhancing decision-making, operational efficiency, and customer satisfaction. A proactive approach prevents errors and compliance issues. Additionally, after major updates to your data processes, perform a thorough cleaning to maintain consistency. Establishing a regular cleaning schedule supports the overall health of your database and business operations.
How does data cleaning improve campaign ROI?
Clean data is the cornerstone of effective marketing strategies. By ensuring your data is accurate, up-to-date, and free from errors, you make sure your marketing efforts are directed at the right audience. This accuracy not only reduces bounce rates but significantly improves engagement with your target audience. When your messages reach relevant potential customers, they are more likely to interact positively with your campaigns. This, in turn, leads to higher conversion rates and a better return on investment (ROI). Essentially, clean data transforms raw numbers into actionable insights, enabling smarter decision-making and more efficient use of your marketing budget.
Can GSA handle large and complex databases?
We are equipped to manage databases of all sizes and complexities, offering comprehensive solutions tailored to your business’s needs. Our expert team ensures your data remains accurate and reliable through meticulous scrubbing, validation, and enrichment. We customise our services to fit seamlessly into your existing workflows, allowing you to focus on leveraging your clean, optimised data to drive your business forward.
What can I expect after GSA cleans my data?
Once our experts have meticulously cleaned your data, you can anticipate a range of positive outcomes. First, you’ll notice a significant enhancement in data accuracy and consistency, which is crucial for making informed business decisions. Additionally, your campaigns will benefit from higher engagement rates due to the improved quality of contact information. Moreover, cleaned data ensures compliance with regulations like GDPR, protecting your business from potential legal issues. The removal of duplicate and outdated entries also streamlines your database, making it easier for your team to manage. Ultimately, this refined data will lead to better-targeted marketing efforts and, consequently, a higher return on investment.
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