Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June." Business Development Director London PR agency
"We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of year for us as many organisations use this festive period to award their staff with Love2shop Vouchers and Cards for Christmas Bonuses and Annual Awards. Here at Love2shop Business Services, our peak season begins in October and runs until a few days before Christmas. As a result, the volume of inbound calls meant that we were unable to focus on outbound calling as much as we would have liked to. In the past, we have traditionally used our own resources for outbound calls as we like to stay on brand and ensure our customers receive the best experience possible. However due to the sheer volume of calls which needed to be made, we decided to pitch the business out to a few specialist agencies. From our initial meeting, I knew that GSA were the agency to use as they were smaller and more dynamic than the other agencies we’d spoken to, and in turn, I knew that we’d receive a better, more personal service. We were not disappointed, using a segmented approach, GSA contacted many of our customers… Robbie Davies Love2shop Brand Manager
"Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as well as Telemarketing skills courses for our sales teams across the UK. The courses were focused on our needs based on discussion with both management and callers as well as some call listening and included role plays and exercises specific to our kind of prospects. The courses were fast paced and energetic and included practical telemarketing skills that our staff have used successfully in their subsequent calling. We would recommend Jonathan's courses to anyone that needs to get better results from their outbound calling and lead generation activities." Holden Hegney Business Development Liaison Manager
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