Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

"I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to win that man at the other end of the phone. I had a really good conversation with a Manager ......... I identified a problem, solved it and as result was able to send him out products that same day after one call. By just sitting back and listening to him telling me his problems, he sold himself my own products. Great stuff." Workwear Client Workwear Company
"I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me to the meeting and he was very impressed that you had secured a meeting with the Chief Operating Officer no less!! We had an excellent meeting and will now present to the key people in two weeks. The spend is £1.5 to £2million." Sales Manager Travel Company
We used GSA for a series of training courses across our national and international teams. Jonathan was engaging, knowledgeable and provided refreshing insights into sales and marketing techniques. His dynamic approach motivated the teams to ask questions which he gladly answered! I would highly recommend Jonathan and his team to anyone looking to improve Business Development performance. Stefan St Julien Business Unit Manager · Fire Protection Solutions Tenmat
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