Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and have a wealth of experience. However, lead generation via the phone was a discipline where we felt some polishing of techniques would be useful. We therefore asked Jonathan to come in and run a session for our sales guys. Faced with this slightly unusual requirement, Jonathan tailored a course based on a pre-course day at our office listening to the team and understanding their needs. The resulting course was interactive, fast-paced and well executed. It was enjoyed by the whole team. They've subsequently been able to put into practice the techniques Jonathan provided that supplement their strengths in providing IP Solutions services to prospective clients. We'd recommend Jonathan to any company looking for a tailored course for their requirements." Jeremy Langley Chief Marketing Officer, IP Solutions
"Ladbrokes. That's exactly the sort of customer we want to get in front of!" Sales Manager CRM vendor
Fully recommended Jonathan & Kevin and the rest of the GSA team and the service they offer. Very easy to work with and delivered real results for our business despite the campaign being seriously impacted by CV19! Roy Knappett, Sales & Marketing Director HTS Spares
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