Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

Understanding what your customers really think about your company is essential in helping to shape future sales, marketing and operational strategies. We engaged GSA to initially survey our customers by telephone but I then found their expertise was invaluable in helping to compile an effective questionnaire which would give us the answers we needed - and then in analysing the data we collected. Overall it was an invaluable project for us and GSA were invaluable in making it a success. Marketing Director Parentmail
"Some people believe that telemarketing is a luxury in a challenging economic environment. However I believe the opposite to be true, and getting out there and having quality prospect meetings is more important than ever. I haven't found a better way to do this than via telemarketing and GSA is an exceptional example of a great telemarketing company. Taking a very consultative approach, they took their time to understand my business and proposition and then deliver quality appointments. I would highly recommend them." Managing Director Coaching Company
"The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial meeting with Jonathan was so valuable in transferring information and assisting to embed GSA into our business. The questions he asked challenged my thinking about the offer we provide and how we differentiate ourselves. This is obviously crucial in converting prospects to Customers ..... once you have been able to secure a meeting with them of course ! Tyna has been absolutely marvellous in selling our initial offer to secure these meetings for me; with the right people. As far as our prospects are concerned Tyna is their first contact with our business. The quality of the information, all sent in a timely way; followed by weekly reports re iterates the professional company that GSA are. As a result of the appointments that Tyna has set I have then been able to convert prospects to sales. We have already extended the contract to continue the success of working with GSA ." Supplier to automotive sector
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