Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

"We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted to target. By the end of the meeting Jonathan managed to turn me away from what I thought was the quickest and most direct approach! and also made me see the size of the mountain we had to climb. Sensing me thinking ‘oh-my-god’ he ensured we had the bare bones of practical approach for the climb and also let me know that I was supported along this journey. Jonathan managed to ensure that the ‘fluff’ of marketing was distilled into actionable tasks and offered an approach not just ideas." Managing Director Systems company
"3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in their intentions and delivered an excellent service. The results of which were better than anticipated and I would not hesitate to use or recommend their services" Director Fran Ryba Consultancy
"Just a short note to say thank you for all the hard work that GSA has done for our business over the last couple of years. The team on our business has always been very in tune with the agency. We have found GSA to be very effective at representing us on the phone and in fixing new business meetings. I would be delighted to recommend your services to others and to use you again in the future." Managing Director Advertising agency
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