Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

“Working with Jonathan was a great experience and he took time to really understand what we were driving at as a company. On the back of this he came up with an excellent training package which really helped to lift the performance of the telemarketing team and, whilst still early days, the results are looking encouraging” Guy Liesching Marketing Manager, Westcountry Group
"Ladbrokes. That's exactly the sort of customer we want to get in front of!" Sales Manager CRM vendor
“GSA took on board our comprehensive brief and provided an excellent service from campaign inception through to analysis upon completion. We were particularly impressed by the professionalism and telephone manner of Julia March in conducting the calls to medical staff. Julia was quick to understand our technology and the correct terminology to use, with her distinct conversational tone helping to sell the benefits and uses of our speech privacy systems rather than focusing on the product. Likewise, the communications from both Julia and Kevin Harmsworth throughout ensured we remained fully up to date with progress, even when the campaign was temporarily put on hold to garner better results later in the year.” Steve Rees-Smith, Marketing/PR Vaughan Sound Installations Ltd
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