Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June." Business Development Director London PR agency
GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets covered by this office. GSA called a total of 74,000 records and managed to secure a good consent rate. The company was responsive and always willing to listen to our fears and concerns. GSA is a cool-minded and professional TM agency, and I was happy with the results that they obtained. GSA was awarded the contract on the basis of a competitive tender, and so their costs were reasonable. Thanks to their efforts, we managed to cover our databank before the deadline of 25 May. I would happily appoint them again. All things being equal. David Marsden- Director UK, Benelux & Ireland Hong Kong Trade and Development Council (HKTDC)
"Jonathan & his team at gsa, especially Laura, have provided us over the last few years with an extremely professional, cost-effective and successful route to prospective clients and we regard their work for us as an integral part of our success. I would have no hesitation in recommending them to other companies." Corporate Sales Director Corporate Barter Company
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