Telemarketing, Data Building & Lead Generation Specialists

Customer Research Surveys for Effective Decision-Making

Our customer research services provide clients with the following:
  • Knowledge upon which to base decisions
  • Information for development of your sales proposition
  • Statistics and other information for PR use
  • An appreciation of how your customers rate your performance and service and what you can do to improve
  • An understanding of how you’re doing versus competitors

GSA provides customer research services that will support your sales process. We carry out phone and email surveys using sophisticated research tools. Understanding your customers’ needs helps you focus on customer satisfaction and retention and also stimulates new business opportunities and referrals.

All of our customer research surveys are carried out according to the Market Research Society Code of Practice

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Our Customer Research can Contribute to:

  • New sales, cross sales and up-sale opportunities
  • Sales message, pitch and proposition development

 

  • Reduction of attrition to prevent clients from jumping ship to your competitors
  • PR worthy information that positions you as experts in your sector

 

Ask us about how to use customer research to support new business lead generation.

Cost-Effective Customer Research Surveys for:

 

  • Market Research – e.g. Survey sector-specific decision makers to generate PR stories or to support sales proposition development
  • Customer Satisfaction – Find out things that clients never tell your account or sales teams in terms of their real feelings about your products and services
  • Client Retention – Calling clients at a given time in their customer journey to gauge happiness and likelihood to renew

 

 

  • Member Satisfaction – Identify what adds value and what detracts
  • Employee Satisfaction – Learn what your staff really think
  • Mystery Shop – To assess the performance of stores or customer service phone lines

 

See our Top 10 Tips for conducting a successful customer research survey and testimonials from our research clients. Visit our articles page and blog for top tips on business development.

Ready to talk?

Speak to us about Customer Research Services

Find out how our customer research services can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Check out our case studies

We our customers

Here's what they say about us:

"I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent." Manager Law Cost Specialists
"The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial meeting with Jonathan was so valuable in transferring information and assisting to embed GSA into our business. The questions he asked challenged my thinking about the offer we provide and how we differentiate ourselves. This is obviously crucial in converting prospects to Customers ..... once you have been able to secure a meeting with them of course ! Tyna has been absolutely marvellous in selling our initial offer to secure these meetings for me; with the right people. As far as our prospects are concerned Tyna is their first contact with our business. The quality of the information, all sent in a timely way; followed by weekly reports re iterates the professional company that GSA are. As a result of the appointments that Tyna has set I have then been able to convert prospects to sales. We have already extended the contract to continue the success of working with GSA ." Supplier to automotive sector
"Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people we need to do business with. Lead generation is always a challenge and GSA enabled us to increase the number of leads into our business. I was very pleased with the professional service and results and Carol is brilliant. I look forward to working with you again in the future" Sale Director DCS (London) Limited
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