Data Validation
It’s hard to build a relationship with someone that doesn’t want to talk to you. That’s often the case where businesses pitch their products and services at unsuspecting prospects.
It goes without saying that the most likely prospects to turn into business will be those that want to hear from you.
Whilst, under The General Data Protection Regulations (GDPR), you can market your solutions to businesses without consent, using legitimate interest as the basis for processing, gaining consent to make regular contact naturally means customers will be more receptive when you contact them.
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