Telemarketing, Data Building & Lead Generation Specialists

Professional Lead Generation And Appointment Setting Services

Even in this age of social media, relationships count for a lot. And, the tried and tested way for many organisations to do business is face to face. That’s especially true when it comes to higher-value sales. There’s no point having well-trained and expensive, sales professionals if they’re twiddling their thumbs in the office as opposed to sitting down to discuss potential contracts with your target prospects. This is where lead generation and appointment setting services comes into play.

To reach the stage where they’re able to close high-value sales, lead generation and new business appointment setting are fundamental to most sales strategies. Filling the sales funnel with qualified leads is crucial to growth and GSA specialises in B2B appointment setting services that put you and your sales teams in contact with senior decision makers.

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Whether you need to target C-Suite executives in blue chip companies, directors of mid-tier organisations, or managing directors and owners of SME’s, GSA’s lead generation and appointment setting services can put your sales team in front of the right purchasers of your products and services.  We can also provide services in multiple languages on an international basis.

Appointment Setting Services

B2B Appointment Setting can be used for a variety of activities to boost your sales and lead generation activity:


  • Appointment setting for face to face meetings
  • Telephone appointments or conference calls
  • To set up online demos or webinars
  • Seminar booking, workshops, conference attendance or for other events
  • Following up new business leads and maximising the value from exhibitions



  • To identify opportunities for quotations and tenders
  • To follow-up a direct mail campaign or email blast
  • Up-sell or cross-sell activity into your current customer base
  • Contacting lapsed customers with a new offer to regenerate interest
  • Membership or subscription renewals


Whatever you want to use appointment setting services for, the key to a successful campaign is to ensure it is well planned and executed. That means making sure you start with a good target list and a compelling proposition. Before any appointment setting campaign kicks off, we work with clients to ensure that all of the elements are in place to give the best chance of success.

We operate within the CTPS guidelines and check all data against the opt-out register.

Lead Generation

Whether you need BANT (Budget, Authority, Need, Timescale) qualified leads or opportunities based on some other criteria, GSA can run lead generation campaigns to suit your needs.

Whatever you want to use lead generation and appointment setting services for, the key to a successful telemarketing programme is to ensure it is well planned and executed with great reporting. Our powerful CRM system maximises call efficiency and our multi-lingual teams can carry out large-scale telemarketing and database validation exercises across the world. Our appointment setting campaigns range from small projects of just a few weeks activity through to large lead generation exercises of thousands of hours over several months.

To deliver results, we start with a good target list and a compelling proposition and, before any appointment setting campaign kicks off, we work with clients to ensure that all the right elements are in place to give the best chance of success.

We also operate strictly within the GDPR guidelines and check all data against the CTPS opt-out register.

Quality over Quantity

For the sales leads we deliver to our clients, we always favour quality over quantity. We value your time and want the new business appointments you attend to be as productive as possible. That’s not to say we don’t provide sufficient call volumes and lead generation for larger campaigns. We’ve undertaken many large calling exercises. Check out our case studies for examples of these.

However, we like to believe we’re different to many other appointment setting agencies. We’re not a call centre with rigid scripts. We’re an appointment setting agency that engages in conversations to deliver the best B2B appointment setting possible that our clients need to grow their business.

Our success in generating appointments is backed up by high-quality reporting and KPI’s alongside regular feedback. Nothing is hidden and this ensures your campaign is flexible enough to adapt to changing circumstances. You’re always in control.


B2B Appointment Setting Features and Benefits

There are many reasons to use a professional lead generation and appointment setting agency. At GSA, we know how to get the best results from B2B appointment setting campaigns. Benefits include:


  • The ability to deploy your internal resource onto other priority tasks
  • Maximising the value and efficiency of your sales team
  • Reducing internal overhead burden for both headcount and cost
  • Flexible resource that you can turn off and on
  • The ability to upscale and downscale dependent on projects, launches and seasonality


  • Market insight that you don’t get from day to day activities
  • Benchmarking to work out cost per lead and cost per sale
  • A specialist professional service trained and skilled in appointment setting for better results
  • Account management to ensure that campaigns don’t go off track

Our testimonials speak volumes for the new business that we’ve generated for our customers.  One of our clients recently won a £925,000 piece of business from an appointment setting campaign that we carried out for them. They aren’t alone. Lots of our clients have benefitted from the sustainable new business that we’ve generated for them through our appointment setting and lead generation services.

Get in touch with our friendly GSA Business Development team here today, and let us help you and your business today!

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

The whole team found our training sessions with Jonathan incredibly useful. It has helped us to completely revise our approach to telemarketing and we started to see success immediately! Phil Denham, Commercial Director HBP Systems Ltd
"I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me to the meeting and he was very impressed that you had secured a meeting with the Chief Operating Officer no less!! We had an excellent meeting and will now present to the key people in two weeks. The spend is £1.5 to £2million." Sales Manager Travel Company
“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long… Justin Farnan, Business Manager (Sales and Marketing) Lake District Calvert Trust
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