Telemarketing, Data Building & Lead Generation Specialists

0330 335 1380

B2B Appointment Setting Services to Grow your Business

Even in this age of social media, relationships count for a lot. And, the tried and tested way for many organisations to do business remains face to face. That’s especially true when it comes to higher-value sales. There’s no point having well-trained, and expensive, sales professionals if they’re twiddling their thumbs in the office as opposed to sitting down to discuss potential contracts with target prospects.

That’s where sales appointment setting services come in. To reach the stage where you can close high-value sales, lead generation and new business appointment setting are fundamental to most sales approaches. Filling the sales funnel with qualified leads is crucial to growth and GSA specialises in B2B appointment setting services that put you and your sales teams in contact with senior decision makers.

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Whether you need to target C-Suite executives in blue chip corporations, directors of mid-tier organisations, or managing directors and owners of SME’s, our sales appointment setting services put your business in front of the right purchasers of your products and services.  We can also provide B2B appointment setting services in multiple languages on an international basis. We carry out sales appointment setting in Europe, including the Baltics, into the USA and further afield. Check out our Multilingual Telemarketing Services.

B2B Appointment Setting Services

B2B Appointment Setting can be used for a variety of activities to boost your sales and lead generation activity:

  • B2B Appointment setting for face to face meetings
  • Telephone lead generation and conference calls
  • Online demos or webinars
  • Seminar booking, workshops, conference attendance or for other events
  • Following up new business leads and maximising the value from exhibitions
  • To identify opportunities for quotations and tenders
  • Following-up a direct mail campaign or email blast
  • Up-sell or cross-sell activity into your current customer base
  • Contacting lapsed customers with a new offer to regenerate interest
  • Membership or subscription renewals

B2B Appointment Setting Services For Your Business

Whether you need BANT (Budget, Authority, Need, Timescale) qualified leads or opportunities based on some other criteria, GSA can run sales appointment setting services to suit your needs.

Whatever you want to use sales appointment setting services for, the key to a successful telemarketing programme is to ensure it is well planned and executed with great reporting. Our powerful CRM system maximises call efficiency and our multilingual teams can carry out large-scale sales appointment setting and database validation exercises across the world. Our B2B appointment setting campaigns range from small projects of just a few weeks activity through to large lead generation exercises of thousands of hours over several months or more.

To deliver results, we start with a good target list and a compelling proposition and, before any B2B appointment setting campaign kicks off, we work with clients to ensure that all the right elements are in place to give the best chance of success.

We also operate strictly within the GDPR guidelines and check all data against the CTPS opt-out register.

Quality over Quantity

For the sales leads we deliver to our clients, we always favour quality over quantity. We value your time and want the new business appointments you attend to be as productive as possible. That’s not to say we don’t provide enough call volumes and lead generation for larger campaigns. We’ve undertaken many large calling exercises. Check out our case studies for examples of these.

However, we like to believe we’re different to many other B2B appointment setting agencies. We’re not a call centre with rigid scripts. We’re an appointment setting agency that engages in conversations to deliver the best B2B appointment setting possible that our clients need to grow their business.

Our success in generating appointments is backed up by high-quality reporting and KPI’s alongside regular feedback. Nothing is hidden and this ensures your campaign is flexible enough to adapt to changing circumstances. You’re always in control.

B2B Appointment Setting Features and Benefits

There are many reasons to use a professional lead generation agency. At GSA, we know how to get the best results from B2B appointment setting campaigns. Benefits include:

  • The ability to deploy your internal resource onto other priority tasks
  • Maximising the value and efficiency of your sales team
  • Reducing internal overhead burden for both headcount and cost
  • Flexible resource that you can turn off and on
  • The ability to upscale and downscale dependent on projects, launches and seasonality
  • Market insight that you don’t get from day to day activities
  • Benchmarking to work out cost per lead and cost per sale
  • A specialist professional service trained and skilled in appointment setting for better results
  • Account management to ensure that campaigns don’t go off track

Our testimonials speak volumes for the new business that we’ve generated for our customers.  One of our clients recently won a £925,000 piece of business from a sales appointment setting campaign that we carried out for them. They aren’t alone. Lots of our clients have benefitted from the sustainable new business that we’ve generated for them through our sales appointment setting services.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets covered by this office. GSA called a total of 74,000 records and managed to secure a good consent rate. The company was responsive and always willing to listen to our fears and concerns. GSA is a cool-minded and professional TM agency, and I was happy with the results that they obtained. GSA was awarded the contract on the basis of a competitive tender, and so their costs were reasonable. Thanks to their efforts, we managed to cover our databank before the deadline of 25 May. I would happily appoint them again. All things being equal. David Marsden- Director UK, Benelux & Ireland Hong Kong Trade and Development Council (HKTDC)
"I am writing to thank you for the work you did on our recent client satisfaction survey. This was the first of its kind anywhere in our business. Your support throughout the process enabled us to gather extremely useful information essential to understanding how our clients use our services and the opportunities to progress further what we offer them in terms of business solutions. We are looking forward to repeating the exercise." General Manager Automotive data supplier
"GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June." Business Development Director London PR agency
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