Telemarketing, Data Building & Lead Generation Specialists

Integrated B2B Lead Generation

B2B lead generation strategies have evolved and the way customers communicate with and select suppliers is changing. There are so many routes to market, so many choices. And, customers no longer just take as read what you say. They check you out. They quickly filter reputable suppliers from those that talk a good game.

That’s why a rounded and effective B2B lead generation campaign is essential. Increasingly, a consistent and blended approach is what’s needed to provide the level and quality of leads to fill the sales pipeline and deliver return on investment.

Integrated marketing is about inbound marketing, encouraging customers to find and come to you, and outbound marketing to locate and engage with prospective new clients. In other words, online and offline marketing working together to drive sales leads into the business. In many ways, integrated marketing is nothing new. It has just become more important than ever.

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As an integrated lead generation company, GSA can help you plan the best approach and provide a focused lead generation strategy that is essential for new client acquisition and business growth. With over 30 years marketing and lead generation experience, we can help make sure that you:

 

  • Set a realistic lead generation strategy
  • Define and identify your target market and customer base
  • Build appropriate target lists for online and offline marketing
  • Evaluate the various lead generation and marketing options available

 

 

  • Make the right short and long term lead generation choices
  • Implement both inbound and outbound lead generation campaigns
  • Measure results and provide high-quality reporting
  • Generate return on investment from your marketing and lead generation programmes

 

Check out our testimonials. Also, take a look at our blog, videos and podcasts for tips on sales lead generation. If you feel that your business could benefit from clear thinking and practical advice and actions that can galvanise your sales pipeline and take your new business activity to the next level, call us now to find out how our lead generation consultancy services can help you.

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Speak to us about Lead Generation Services

Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in touch since you completed our project. Apologies for such rudeness but you know how easily one is distracted by a to do list! We have yet to actually convert any of our contacts into revenue but we are working on it! I have yet to pull together a proper evaluation of the campaign from our perspective but my gut reaction is very positive. We were always suspicious that an "outsider" such as yourselves would be able to communicate credibly on such a technical subject but we were very impressed with your ability to get through to people and start to build credible relationships for us. Thank you." Director Media Monitoring Company
"On 1st July 2015 the SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course was well planned and all the team have admitted to learning something valuable. I would certainly recommend the course to anyone who wants to grow in their knowledge of tele-marketing techniques." Sales Director SMI Group
"Thank you Jonathan for your input on Thursday! A highly recommended course which was well-structured, clearly laid out and interactive. Your advice had helped us to improve our methods of tele-marketing, generated more leads and built up better rapport with the customer. Excellent work!" Director Toy Company
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