Telemarketing, Data Building & Lead Generation Specialists

Data Enrichment Services

No amount of marketing spend or activity will outperform bad data. If you’re firing in the wrong direction, you’ll fail to hit the target. Sadly, all too often, B2B marketers experience poor results from their marketing and business development activities by using inaccurate data that has been sitting in their systems for years becoming ever staler. B2b Data enrichment tools can give their marketing the boost it has been lacking.

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The Importance of B2B Data Enrichment

In an ideal world, everyone in your organisation should update your customer database with fresh information after each interaction with a prospect or customer. Unfortunately, that’s rarely the case and, as data ages, it becomes increasingly out of date. Coupled with the rate of change within most companies, the longer you go without B2B data enrichment, the fewer records on your database will be accurate.

How well do you know your Customers?

Whilst it makes sense to allocate internal resources to those higher-spending and higher-potential customers, it’s often the case that those that shout loudest get the lion’s share of attention. This means that there is often a whole stack of customers and prospects that rarely get any contact aside from the odd newsletter or email. Given that decision-makers change, it’s inevitable that this causes a situation where data becomes ever more obsolete. And, the less frequently you speak to your customers, the higher the risk of competitors stealing them away.

Data enrichment tools can enhance your customer database so that your marketing and business development efforts remain on track. Benefits of B2B data enrichment services include:

  • Reduced wastage of time and money for your marketing activities and internal and field sales teams
  • Better targeting to reach the right decision-makers
  • Keep track of changing personnel at prospect and customer sites
  • Higher campaign effectiveness and ROI

Data Enrichment to Enhance your B2B Customer Database

Data enrichment tools can enhance several key aspects of your customer database to ensure that your information is as relevant and accurate as possible. Areas that can be enhanced can include:

  • Accurate addresses and phone numbers
  • New decision-maker contacts
  • Confirmation of those that have left the organisation
  • Appended job titles
  • Personal email addresses
  • Direct dials where available
  • LinkedIn profiles
  • Employee count and turnover parameters
  • SIC codes
  • Additional details from company websites

Data Enrichment Services Methodology

Our B2B data enrichment approach includes automation and manual research. We can match and de-dupe your database against our platform with over 400m records and analyse the changes that are available. We can also add fresh data using our data research team to add ‘hard to find’ information that may not be available on traditional databases.

Data Building and Enrichment services, we’ve carried out include:

  • Building a list of European Land Trains for a PoS provider by interrogating Trip Advisor for relevant sites before adding contact details from company websites
  • Updating a list of agricultural lighting providers in the Baltic region
  • Identifying a list of 14,000 compliance contacts across the UK and the USA from 200 companies provided
  • Taking sector data purchased from a broker which was poor quality to refine and target a usable list for outbound calling
  • Validating a list of over 10k contacts within a prospect and customer database through an electronic data refresh and call to each company to further identify goneways, changed positions and exact matches

Give Data Enrichment as much Attention as your Marketing

Whilst designing and delivering marketing campaigns is much more exciting than working on B2B data enrichment, you can significantly improve your hit rate if you devote a comparable amount of time to getting your data right. An investment in data enrichment services will pay dividends. Segmenting and profiling your target audience and customers based on accurate information, allows you to precisely analyse the effectiveness of your marketing. In a practical sense, it also means your people will spend less wasted time hunting down new information on Google and through other means. Time is money and data services are the biggest support to effective marketing.

Data Enrichment Tools for Telemarketing

Perhaps the most valuable aspect of data enrichment services is the use for outbound calling. Whether you run in-house calling or use an external agency, you can seriously improve or harm your success ratios through the lack of quality data. A call to the wrong target or a call without a contact name will almost inevitably result in a gatekeeper block and an ineffective call. Having the wrong decision-maker on your marketing list can result in a significant number of calls only to finally reach the wrong person.  Data enrichment to an existing database to ensure you have the right decision-maker may make the difference between success and failure.

If you’d like to talk to us about data enrichment for your database, just fill out the form below.

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Speak to us about Data Enrichment

Our B2B lead generation solutions can help generate growth for your business by increasing your sales and delivering you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long… Justin Farnan, Business Manager (Sales and Marketing) Lake District Calvert Trust
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