No amount of marketing spend or activity will outperform bad data. If you’re firing in the wrong direction, you’ll fail to hit the target. Sadly, all too often, B2B marketers experience poor results from their marketing and business development activities by using inaccurate data that has been sitting in their systems for years becoming ever staler. B2b Data enrichment tools can give their marketing the boost it has been lacking.
In an ideal world, everyone in your organisation should update your customer database with fresh information after each interaction with a prospect or customer. Unfortunately, that’s rarely the case and, as data ages, it becomes increasingly out of date. Coupled with the rate of change within most companies, the longer you go without B2B data enrichment, the fewer records on your database will be accurate.
Whilst it makes sense to allocate internal resources to those higher-spending and higher-potential customers, it’s often the case that those that shout loudest get the lion’s share of attention. This means that there is often a whole stack of customers and prospects that rarely get any contact aside from the odd newsletter or email. Given that decision-makers change, it’s inevitable that this causes a situation where data becomes ever more obsolete. And, the less frequently you speak to your customers, the higher the risk of competitors stealing them away.
Data enrichment tools can enhance your customer database so that your marketing and business development efforts remain on track.
Data enrichment tools can enhance several key aspects of your customer database to ensure that your information is as relevant and accurate as possible.
In a market that is crowded with B2B Data Service agencies, we offer a transparent, high communication and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear. It’s a true partnership to ensure that you get the best results.
Our method will be bespoke to your company, industry, audience demographics and marketing objectives. We work collaboratively with pre-agreed key performance indicators and provide highly tailored reporting that give you a detailed insight into the progress of your work with us.
If you’d like to talk to us about B2B lead generation services for your business, give us a call.
We’ll either review your current data or use our data tools and sources to provide a quote for data building or validation.
We will get to work using a variety of tools and techniques to provide you with a fresh marketing database..
Whilst designing and delivering marketing campaigns is much more exciting than working on B2B data enrichment, you can significantly improve your hit rate if you devote a comparable amount of time to getting your data right. An investment in data enrichment services will pay dividends. Segmenting and profiling your target audience and customers based on accurate information, allows you to precisely analyse the effectiveness of your marketing. In a practical sense, it also means your people will spend less wasted time hunting down new information on Google and through other means. Time is money and data services are the biggest support to effective marketing.
Perhaps the most valuable aspect of data enrichment services is the use for outbound calling. Whether you run in-house calling or use an external agency, you can seriously improve or harm your success ratios through the lack of quality data. A call to the wrong target or a call without a contact name will almost inevitably result in a gatekeeper block and an ineffective call. Having the wrong decision-maker on your marketing list can result in a significant number of calls only to finally reach the wrong person. Data enrichment to an existing database to ensure you have the right decision-maker may make the difference between success and failure.
If you’d like to talk to us about data enrichment for your database, just fill out the form below.
Our Data Enrichment Services solutions can help generate growth for your business by delivering you with quality leads. Contact us today on
0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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