Telemarketing, Data Building & Lead Generation Specialists

Data Enrichment Services

No amount of marketing spend or activity will outperform bad data. If you’re firing in the wrong direction, you’ll fail to hit the target. Sadly, all too often, B2B marketers experience poor results from their marketing and business development activities by using inaccurate data that has been sitting in their systems for years becoming ever staler. B2b Data enrichment tools can give their marketing the boost it has been lacking.

Request a consultation

The Importance of B2B Data Enrichment

In an ideal world, everyone in your organisation should update your customer database with fresh information after each interaction with a prospect or customer. Unfortunately, that’s rarely the case and, as data ages, it becomes increasingly out of date. Coupled with the rate of change within most companies, the longer you go without B2B data enrichment, the fewer records on your database will be accurate.

How well do you know your Customers?

Whilst it makes sense to allocate internal resources to those higher-spending and higher-potential customers, it’s often the case that those that shout loudest get the lion’s share of attention. This means that there is often a whole stack of customers and prospects that rarely get any contact aside from the odd newsletter or email. Given that decision-makers change, it’s inevitable that this causes a situation where data becomes ever more obsolete. And, the less frequently you speak to your customers, the higher the risk of competitors stealing them away.

Data enrichment tools can enhance your customer database so that your marketing and business development efforts remain on track. Benefits of B2B data enrichment services include:

  • Reduced wastage of time and money for your marketing activities and internal and field sales teams
  • Better targeting to reach the right decision-makers
  • Keep track of changing personnel at prospect and customer sites
  • Higher campaign effectiveness and ROI

Data Enrichment to Enhance your B2B Customer Database

Data enrichment tools can enhance several key aspects of your customer database to ensure that your information is as relevant and accurate as possible. Areas that can be enhanced can include:

  • Accurate addresses and phone numbers
  • New decision-maker contacts
  • Confirmation of those that have left the organisation
  • Appended job titles
  • Personal email addresses
  • Direct dials where available
  • LinkedIn profiles
  • Employee count and turnover parameters
  • SIC codes
  • Additional details from company websites

Data Enrichment Services Methodology

Our B2B data enrichment approach includes automation and manual research. We can match and de-dupe your database against our platform with over 400m records and analyse the changes that are available. We can also add fresh data using our data research team to add ‘hard to find’ information that may not be available on traditional databases.

Data Building and Enrichment services, we’ve carried out include:

  • Building a list of European Land Trains for a PoS provider by interrogating Trip Advisor for relevant sites before adding contact details from company websites
  • Updating a list of agricultural lighting providers in the Baltic region
  • Identifying a list of 14,000 compliance contacts across the UK and the USA from 200 companies provided
  • Taking sector data purchased from a broker which was poor quality to refine and target a usable list for outbound calling
  • Validating a list of over 10k contacts within a prospect and customer database through an electronic data refresh and call to each company to further identify goneways, changed positions and exact matches

Give Data Enrichment as much Attention as your Marketing

Whilst designing and delivering marketing campaigns is much more exciting than working on B2B data enrichment, you can significantly improve your hit rate if you devote a comparable amount of time to getting your data right. An investment in data enrichment services will pay dividends. Segmenting and profiling your target audience and customers based on accurate information, allows you to precisely analyse the effectiveness of your marketing. In a practical sense, it also means your people will spend less wasted time hunting down new information on Google and through other means. Time is money and data services are the biggest support to effective marketing.

Data Enrichment Tools for Telemarketing

Perhaps the most valuable aspect of data enrichment services is the use for outbound calling. Whether you run in-house calling or use an external agency, you can seriously improve or harm your success ratios through the lack of quality data. A call to the wrong target or a call without a contact name will almost inevitably result in a gatekeeper block and an ineffective call. Having the wrong decision-maker on your marketing list can result in a significant number of calls only to finally reach the wrong person.  Data enrichment to an existing database to ensure you have the right decision-maker may make the difference between success and failure.

If you’d like to talk to us about data enrichment for your database, just fill out the form below.

Ready to talk?

Speak to us about Data Enrichment

Our B2B lead generation solutions can help generate growth for your business by increasing your sales and delivering you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

  • This field is for validation purposes and should be left unchanged.

Check out our latest blog posts...

How to Ensure GDPR doesn’t damage your customer base?

Read more

What does Brexit Mean for your Sales Pipeline?

Read more

B2B Lead Generation has Changed. Have you?

Read more

Why PR Agencies Struggle with Lead Generation – 10 Tips for Outbound Calling

Read more

Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This has allowed us to keep a consistent flow of sales leads into blue-chip organisations from which we have generated new business. I would recommend GSA to any company looking to develop new business" Chief Executive London PR agency
"GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June." Business Development Director London PR agency
GSA are a company with a difference, adding value above what is expected when it comes to telephone campaigns. To be specific about that, we got advice and data cleansing as extras. They are willing to link in with systems and have outstanding reporting. But more than all of that they are transparent so that you know exactly where you stand on a campaign. We would recommend them. Sales Co-Ordinator Plus Packaging
View all testimonials
GSA Free Ebook

Get your FREE Essential guide

Improving telemarketing success - the free guide.

These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help telemarketers and the companies that employ them. Simply fill in your details below to get instant access.

  • This field is for validation purposes and should be left unchanged.

Now you’ve found a great agency...

Fill in the short form below to get started with us...

  • This field is for validation purposes and should be left unchanged.
Socialise with us:
Give us a call:
Top