Telemarketing, Data Building & Lead Generation Specialists

Customer Care Telemarketing

If your business has a large customer database, it’s almost impossible to devote enough attention to every customer all of the time. That means smaller customers with large potential can slip through the cracks and feel unloved, pushing them into the arms of competitors. With pressure on internal resources, it’s often easier to focus on larger key accounts and those that shout loudest.

If your telemarketing activity includes well-structured and targeted ‘customer care’ calls, this can reduce attrition, maximise hidden potential and enhance revenue per customer.

The cost of having to constantly chase new business is much higher than retaining profit within your current customer base. With GSA Customer Care calls, you can ensure that your customer base is profiled and segmented to identify those with the highest revenue potential. What’s more, it demonstrates to your clients that you care. This means that they’re less likely to look elsewhere for new suppliers due to insufficient contact.

Through regular calls, as part of a targeted and continuous customer care campaign, lost and lapsed customer rates are minimised. Also, regular calls can trigger new opportunities through timely communication with the right decision makers.

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Calling can include:

  • Lapsed and lapsing customers
  • Current customer contact for cross-sell and up-sell
  • Keeping customers up to date with latest products, services and changes
  • Gathering new opportunities for product and service provision
  • Database validation through identifying personnel changes at your buyers’ businesses
  • Identifying changes in customer circumstances e.g. acquisition, new products or premises
  • Customer service issues
  • Right time calling for sales pipeline development e.g. establishing contract renewal dates
  • Competitor information gathering Research – product or customer satisfaction

If you’d like to build a plan for customer retention and enhanced profitability through customer care calling, give GSA a call now.

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Speak to us about Customer care telemarketing

Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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