Telemarketing, Data Building & Lead Generation Specialists

Customer Care Telemarketing

If your business has a large customer database, it’s almost impossible to devote enough attention to every customer all of the time. That means smaller customers with large potential can slip through the cracks and feel unloved, pushing them into the arms of competitors. With pressure on internal resources, it’s often easier to focus on larger key accounts and those that shout loudest.

If your telemarketing activity includes well-structured and targeted ‘customer care’ calls, this can reduce attrition, maximise hidden potential and enhance revenue per customer.

The cost of having to constantly chase new business is much higher than retaining profit within your current customer base. With GSA Customer Care calls, you can ensure that your customer base is profiled and segmented to identify those with the highest revenue potential. What’s more, it demonstrates to your clients that you care. This means that they’re less likely to look elsewhere for new suppliers due to insufficient contact.

Through regular calls, as part of a targeted and continuous customer care campaign, lost and lapsed customer rates are minimised. Also, regular calls can trigger new opportunities through timely communication with the right decision makers.

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Calling can include:

  • Lapsed and lapsing customers
  • Current customer contact for cross-sell and up-sell
  • Keeping customers up to date with latest products, services and changes
  • Gathering new opportunities for product and service provision
  • Database validation through identifying personnel changes at your buyers’ businesses
  • Identifying changes in customer circumstances e.g. acquisition, new products or premises
  • Customer service issues
  • Right time calling for sales pipeline development e.g. establishing contract renewal dates
  • Competitor information gathering Research – product or customer satisfaction

If you’d like to build a plan for customer retention and enhanced profitability through customer care calling, give GSA a call now.

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Speak to us about Customer care telemarketing

Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

"3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in their intentions and delivered an excellent service. The results of which were better than anticipated and I would not hesitate to use or recommend their services" Director Fran Ryba Consultancy
GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets covered by this office. GSA called a total of 74,000 records and managed to secure a good consent rate. The company was responsive and always willing to listen to our fears and concerns. GSA is a cool-minded and professional TM agency, and I was happy with the results that they obtained. GSA was awarded the contract on the basis of a competitive tender, and so their costs were reasonable. Thanks to their efforts, we managed to cover our databank before the deadline of 25 May. I would happily appoint them again. All things being equal. David Marsden- Director UK, Benelux & Ireland Hong Kong Trade and Development Council (HKTDC)
"I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed by British telemarketers to identify new sales opportunities performing in-depth investigational calls, and another, larger project, spread over 5 months, performed by a multi-language team, reaching 18 countries in Europe and North America with informative and scripted calls. In both projects, I’ve been very pleased with the service and the results provided, for several reasons, including helpful regular reporting and transparent communications, but mainly because the team at GSA adapted the service to Honeywell specifications. They have also always been a gold source of advice that I know I can rely on." Global chemical manufacturer
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