Telemarketing, Data Building & Lead Generation Specialists

Customer Care Telemarketing

If your business has a large customer database, it’s almost impossible to devote enough attention to every customer all of the time. That means smaller customers with large potential can slip through the cracks and feel unloved, pushing them into the arms of competitors. With pressure on internal resources, it’s often easier to focus on larger key accounts and those that shout loudest.

If your telemarketing activity includes well-structured and targeted ‘customer care’ calls, this can reduce attrition, maximise hidden potential and enhance revenue per customer.

The cost of having to constantly chase new business is much higher than retaining profit within your current customer base. With GSA Customer Care calls, you can ensure that your customer base is profiled and segmented to identify those with the highest revenue potential. What’s more, it demonstrates to your clients that you care. This means that they’re less likely to look elsewhere for new suppliers due to insufficient contact.

Through regular calls, as part of a targeted and continuous customer care campaign, lost and lapsed customer rates are minimised. Also, regular calls can trigger new opportunities through timely communication with the right decision makers.

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Calling can include:

  • Lapsed and lapsing customers
  • Current customer contact for cross-sell and up-sell
  • Keeping customers up to date with latest products, services and changes
  • Gathering new opportunities for product and service provision
  • Database validation through identifying personnel changes at your buyers’ businesses
  • Identifying changes in customer circumstances e.g. acquisition, new products or premises
  • Customer service issues
  • Right time calling for sales pipeline development e.g. establishing contract renewal dates
  • Competitor information gathering Research – product or customer satisfaction

If you’d like to build a plan for customer retention and enhanced profitability through customer care calling, give GSA a call now.

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"We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the UK. I have worked with Jonathan previously on a number of marketing forums that required input in planning, facilitation, review of outcomes and strategic recommendations. Jonathan has an extremely broad knowledge of the world of marketing communications and it is this experience that enables him to lead discussion in such an authorative way. Jonathan also has an excellent understanding of global cultural sensitivities which was essential in planning our future global marketing strategies." Director G4S plc
Understanding what your customers really think about your company is essential in helping to shape future sales, marketing and operational strategies. We engaged GSA to initially survey our customers by telephone but I then found their expertise was invaluable in helping to compile an effective questionnaire which would give us the answers we needed - and then in analysing the data we collected. Overall it was an invaluable project for us and GSA were invaluable in making it a success. Marketing Director Parentmail
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