Telemarketing, Data Building & Lead Generation Specialists

Customer Care Telemarketing

If your business has a large customer database, it’s almost impossible to devote enough attention to every customer all of the time. That means smaller customers with large potential can slip through the cracks and feel unloved, pushing them into the arms of competitors. With pressure on internal resources, it’s often easier to focus on larger key accounts and those that shout loudest.

If your telemarketing activity includes well-structured and targeted ‘customer care’ calls, this can reduce attrition, maximise hidden potential and enhance revenue per customer.

The cost of having to constantly chase new business is much higher than retaining profit within your current customer base. With GSA Customer Care calls, you can ensure that your customer base is profiled and segmented to identify those with the highest revenue potential. What’s more, it demonstrates to your clients that you care. This means that they’re less likely to look elsewhere for new suppliers due to insufficient contact.

Through regular calls, as part of a targeted and continuous customer care campaign, lost and lapsed customer rates are minimised. Also, regular calls can trigger new opportunities through timely communication with the right decision makers.

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Calling can include:

  • Lapsed and lapsing customers
  • Current customer contact for cross-sell and up-sell
  • Keeping customers up to date with latest products, services and changes
  • Gathering new opportunities for product and service provision
  • Database validation through identifying personnel changes at your buyers’ businesses
  • Identifying changes in customer circumstances e.g. acquisition, new products or premises
  • Customer service issues
  • Right time calling for sales pipeline development e.g. establishing contract renewal dates
  • Competitor information gathering Research – product or customer satisfaction

If you’d like to build a plan for customer retention and enhanced profitability through customer care calling, give GSA a call now.

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Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

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"IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and have a wealth of experience. However, lead generation via the phone was a discipline where we felt some polishing of techniques would be useful. We therefore asked Jonathan to come in and run a session for our sales guys. Faced with this slightly unusual requirement, Jonathan tailored a course based on a pre-course day at our office listening to the team and understanding their needs. The resulting course was interactive, fast-paced and well executed. It was enjoyed by the whole team. They've subsequently been able to put into practice the techniques Jonathan provided that supplement their strengths in providing IP Solutions services to prospective clients. We'd recommend Jonathan to any company looking for a tailored course for their requirements." Jeremy Langley Chief Marketing Officer, IP Solutions
"Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in touch since you completed our project. Apologies for such rudeness but you know how easily one is distracted by a to do list! We have yet to actually convert any of our contacts into revenue but we are working on it! I have yet to pull together a proper evaluation of the campaign from our perspective but my gut reaction is very positive. We were always suspicious that an "outsider" such as yourselves would be able to communicate credibly on such a technical subject but we were very impressed with your ability to get through to people and start to build credible relationships for us. Thank you." Director Media Monitoring Company
"We are writing to place on record our indebtedness to you for your expertise and professionalism in organising, conducting and interpreting our first ever nationwide survey on the internet of all of our members in the UK and Ireland. You helped us achieve over 40% response and a deeper understanding of the attitudes and attributes of our members. We will have no hesitation in recommending your services on any and every occasion that should arise in the future." National Director Membership Organisation
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