Telemarketing, Data Building & Lead Generation Specialists

Customer Care Telemarketing

If your business has a large customer database, it’s almost impossible to devote enough attention to every customer all of the time. That means smaller customers with large potential can slip through the cracks and feel unloved, pushing them into the arms of competitors. With pressure on internal resources, it’s often easier to focus on larger key accounts and those that shout loudest.

If your telemarketing activity includes well-structured and targeted ‘customer care’ calls, this can reduce attrition, maximise hidden potential and enhance revenue per customer.

The cost of having to constantly chase new business is much higher than retaining profit within your current customer base. With GSA Customer Care calls, you can ensure that your customer base is profiled and segmented to identify those with the highest revenue potential. What’s more, it demonstrates to your clients that you care. This means that they’re less likely to look elsewhere for new suppliers due to insufficient contact.

Through regular calls, as part of a targeted and continuous customer care campaign, lost and lapsed customer rates are minimised. Also, regular calls can trigger new opportunities through timely communication with the right decision makers.

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Calling can include:

  • Lapsed and lapsing customers
  • Current customer contact for cross-sell and up-sell
  • Keeping customers up to date with latest products, services and changes
  • Gathering new opportunities for product and service provision
  • Database validation through identifying personnel changes at your buyers’ businesses
  • Identifying changes in customer circumstances e.g. acquisition, new products or premises
  • Customer service issues
  • Right time calling for sales pipeline development e.g. establishing contract renewal dates
  • Competitor information gathering Research – product or customer satisfaction

If you’d like to build a plan for customer retention and enhanced profitability through customer care calling, give GSA a call now.

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Speak to us about Customer care telemarketing

Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

The whole team found our training sessions with Jonathan incredibly useful. It has helped us to completely revise our approach to telemarketing and we started to see success immediately! Phil Denham, Commercial Director HBP Systems Ltd
"The Telemarketing has improved, we are constantly going over the training you gave us which has been a great help." Marketing Director Oil & Gas Workwear Company
“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long… Justin Farnan, Business Manager (Sales and Marketing) Lake District Calvert Trust
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