Data isn’t the most exciting aspect of business development for most marketers. It isn’t as enticing as designing a new website or brochure or planning campaigns. But data, especially high-quality B2B data, is the lifeblood of most lead generation and marketing activity. Without up-to-date data, most campaigns will fail to deliver. That’s where data services, particularly tailored for B2B, can add significant value to your lead generation efforts.
GSA offers a range of Data Services, data enrichment, data building and data cleaning, to ensure that your marketing lists are accurate and up to date.
Whether it’s a bespoke data research project to build a fresh marketing list, data validation for out-of-date records sitting within your CRM system, or a data cleaning exercise, we can help.
We also work with external data broker experts to build the most reliable lists at the best cost.
These include:
It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:
Without intelligent B2B data, you can’t run intelligent B2B marketing campaigns. Whether you need to build a fresh prospect list from scratch, validate a customer database, or build market, reseller, or customer insight for better decision-making through profiling a database of targets, we can help enhance your strategies with accurate and targeted B2B data.
Improve accuracy for your marketing campaigns.
Whatever the requirement, in the UK or elsewhere, we specialize in identifying and supplying rich B2B data for your lead generation activities.
Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database, including the enhancement of B2B data. It could be that your database records are incomplete, meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn, and even by post if appropriate. You can’t do that effectively if your marketing database, especially B2B data, is incomplete.
Inaccurate data will destroy the effectiveness of your campaigns. It makes sense therefore to remove goneaways and dead data and update incorrect information you hold on your system with fresh rich data that will perform better.
In a market that is crowded with B2B Data Service agencies, we offer a transparent, high communication and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear. It’s a true partnership to ensure that you get the best results.
Our method, tailored specifically to your company, industry, audience demographics, and marketing objectives, includes the integration of targeted B2B data. We work collaboratively with pre-agreed key performance indicators, ensuring effective data-driven strategies. Additionally, we provide highly tailored reporting that gives you a detailed insight into the progress of your work with us, leveraging the power of B2B data for optimal results.
Book a consultation, tell us about your ideal target audience and/or requirements for your current database.
We’ll either review your current data or use our data tools and sources to provide a quote for data building or validation.
We will get to work using a variety of tools and techniques to provide you with a fresh marketing database..
These include:
We scour the web including LinkedIn, online directories and other sources to build targeted lists that are often not found through other sources
Often internal databases lack accurate data and there are missing fields such as names, job roles, phone numbers and email addresses. We can append the relevant information to ensure your data is accurate for B2B marketing.
To ensure that you have a database that delivers high response rates whatever channel you select for your marketing
We make outbound calls to validate your customer database so that you have accurate information such as the right decision-makers, correct phone numbers and updated email addresses
It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:
We can enhance databases for a variety of audiences and requirements. These include:
Whatever the requirement, in the UK or elsewhere, we can identify and supply rich data for your lead generation activities.
Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database. It could be that your database records are incomplete meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn and even by post if appropriate. You can’t do that if your marketing database is incomplete.
Inaccurate B2B data will destroy the effectiveness of your campaigns. It makes sense, therefore, to remove goneaways and dead data and update incorrect information you hold on your system with fresh, rich B2B data that will perform better.
Our data services unlock the value deep within your contact database. Most databases have the following:
All these customer segments would benefit from regular contact, qualification and profiling. GSA can phone them, validate all their contact details and establish whether they’ve got any current needs.
These include:
Informed and unambiguous consent is increasingly beneficial for successful marketing. We can gather consent using recorded calls and date and time stamped information
The only effective way to update business data is to telephone each record. Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.
Using a variety of processes to clean your data to ensure consistency and uniformity (de-duplication) of your data
Against CTPS/TPS files to meet your legal responsibilities and prevent you falling foul of legislation.
Find out how our GSA Data Services services and lead generation services can help generate growth for your business. Contact us today on
0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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