Data Services

B2B Data Services

Data Services – Accurate data for your B2B Marketing

Data isn’t the most exciting aspect of business development for most marketers. It isn’t as enticing as designing a new website or brochure or planning campaigns. But data is the lifeblood of most lead generation and marketing activity. Without up-to-date data, most campaigns will fail to deliver. That’s where data services can add significant value to your lead generation efforts.

GSA offers a range of Data Services, and data cleaning, to ensure that your marketing lists are accurate and up to date.

Whether it’s a bespoke data research project to build a fresh marketing list, data validation for out-of-date records sitting within your CRM system, or a data cleaning exercise, we can help.

We also work with external data broker experts to build the most reliable lists at the best cost.

A Range of Data Services to Suit your Needs

These include:

Bespoke marketing list building – We scour the web including LinkedIn, online directories and other sources to build targeted lists that are often not found through other sources
Data Enrichment – Often internal databases lack accurate data and there are missing fields such as names, job roles, phone numbers and email addresses. We can append the relevant information to ensure your data is accurate for B2B marketing.

Data Services to Boost Marketing ROI

It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:

Without intelligent data, you can’t run intelligent B2B marketing campaigns. Whether you need to build a fresh prospect list from scratch, validate a customer database or build market, reseller or customer insight for better decision-making through profiling a database of targets, we can help.

Enhanced Marketing Databases

Improve accuracy for your marketing campaigns.

We can enhance databases for a variety of audiences and requirements. These include:

Prospect data building for new markets including international
Market pre-qualification to hand leads to your internal sales team
Lapsed customer resuscitation to identify new contacts
Customer validation projects to verify decision-makers and profile needs
Reseller profiling for marketing investment and marketing
Market Insight for production of research and content
Phone list cleaning for telemarketing activity

Data Cleaning for Better Results

Whatever the requirement, in the UK or elsewhere, we can identify and supply rich data for your lead generation activities.

Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database. It could be that your database records are incomplete meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn and even by post if appropriate. You can’t do that if your marketing database is incomplete.

Inaccurate data will destroy the effectiveness of your campaigns. It makes sense therefore to remove goneaways and dead data, and update incorrect the information you hold on your system with fresh rich data that will perform better.

Request a consultation With Our B2B Lead Generation Agency

In a market that is crowded with B2B Data Service agencies, we offer a transparent, high communication and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear. It’s a true partnership to ensure that you get the best results.

Our method will be bespoke to your company, industry, audience demographics and marketing objectives. We work collaboratively with pre-agreed key performance indicators and provide highly tailored reporting that give you a detailed insight into the progress of your work with us.

If you’d like to talk to us about B2B lead generation services for your business, give us a call.

Or give us a call 0330 335 1380

How it works

A Range of Data Services to Suit your Needs

These include:

Bespoke marketing list building

We scour the web including LinkedIn, online directories and other sources to build targeted lists that are often not found through other sources

Data Enrichment

Often internal databases lack accurate data and there are missing fields such as names, job roles, phone numbers and email addresses. We can append the relevant information to ensure your data is accurate for B2B marketing.

Data Cleaning

To ensure that you have a database that delivers high response rates whatever channel you select for your marketing

Phone list cleaning

We make outbound calls to validate your customer database so that you have accurate information such as the right decision-makers, correct phone numbers and updated email addresses