Data Services For Business Development

Data isn’t the most exciting aspect of business development for most marketers. It isn’t as enticing as designing a new website or brochure or planning campaigns. But data is the lifeblood of most lead generation and marketing activity. Without up-to-date data, most campaigns will fail to deliver. That’s where data services can add significant value to your lead generation efforts.

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Data Services – Accurate data for your B2B Marketing

GSA offers a range of Data Services and data cleaning to ensure that your marketing lists are accurate and up to date. Whether it’s a bespoke research project to build a marketing list or a data validation or data cleaning exercise, we can help. We also provide accurate data from our data platform that has over 400m records and 10m companies. It is updated in real-time with around 800,000 updates every day. We also work with external data broker experts to build the most reliable lists at the best cost.

A Range of Data Services to Suit your Needs

These include:

Bespoke marketing list building – We scour the web including LinkedIn, d=online directories and other sources to build targeted lists that are often not found through other sources
Data Enrichment – Often internal databases lack accurate data and there are missing fields such as names, job roles, phone numbers and email addresses. We can append the relevant information to ensure your data is accurate for B2B marketing.

Data Cleaning – To ensure that you have a database that delivers high response rates whatever channel you select for your marketing
Phone list cleaning – We make outbound calls to validate your customer database so that you have accurate information such as the right decision-makers, correct phone numbers and updated email addresses

Data Services to Boost Marketing ROI

It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:

Maximise the quality of your B2B sales leads
Ensure that your marketing campaigns are more targeted and relevant

Improve revenue and ROI
Ensure reduced time and money wastage within your campaigns and internal team

Without intelligent data, you can’t run intelligent B2B marketing campaigns. Whether you need to build a fresh prospect list from scratch, validate a customer database or build market, reseller or customer insight for better decision-making through profiling a database of targets, we can help.

Enhanced Marketing Databases

We can enhance databases for a variety of audiences and requirements. These include:

Prospect data building for new markets including international
Market pre-qualification to hand leads to your internal sales team
Lapsed customer resuscitation to identify new contacts
Customer validation projects to verify decision-makers and profile needs

Reseller profiling for marketing investment and marketing
Market Insight for production of research and content
Phone list cleaning for telemarketing activity

Whatever the requirement, in the UK or elsewhere, we can identify and supply rich data for your lead generation activities.

Data Cleaning for Better Results

Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database. It could be that your database records are incomplete meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn and even by post if appropriate. You can’t do that if your marketing database is incomplete.

Inaccurate data will destroy the effectiveness of your campaigns. It makes sense therefore to remove goneaways and dead data, and update incorrect the information you hold on your system with fresh rich data that will perform better.

Are you Confident your Data is as Good as it Could be?

Our data services unlock the value deep within your contact database. Most databases have the following:

Lapsed customers who don’t deal with you anymore.
Inactive customers who deal with you very infrequently and you don’t speak to often.

Lost customers who’ve gone away to competitors and you didn’t know.
Customers that would benefit from other products and services that you offer

All these customer segments would benefit from regular contact, qualification and profiling. GSA can phone them, validate all their contact details and establish whether they’ve got any current needs.

A range of quality one-off or regular database cleaning & validation services tailored to your requirements.

Gathering consent – informed and unambiguous consent is increasingly beneficial for successful marketing. We can gather consent using recorded calls and date and time stamped information
Phone list Cleaning — the only effective way to update business data is to telephone each record. Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.

Data Cleansing — using a variety of processes to clean your data to ensure consistency and uniformity (de-duplication) of your data
Opt-out screening — against CTPS/TPS files to meet your legal responsibilities and prevent you falling foul of legislation.

Ready to talk?

Speak to us about Data Services

Our B2B lead generation solutions can help generate growth for your business by increasing your sales and delivering you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

"Just a short note to say thank you for all the hard work that GSA has done for our business over the last couple of years. The team on our business has always been very in tune with the agency. We have found GSA to be very effective at representing us on the phone and in fixing new business meetings. I would be delighted to recommend your services to others and to use you again in the future." Managing Director Advertising agency

"ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle of the target industry. He seemed to be very aware of why I was visiting and they will hopefully be a future customer..... If you can get me 100 more appointments just like this one, that would be absolutely perfect. Keep up the good work. We engaged GSA Business Development in March 2011 to help us generate new business opportunities for our Social Media services. Initially, GSA undertook a strategic review of our offering and worked with us to define both the target audience and the proposition. Having developed a targeted calling list, GSA senior level callers made telemarketing calls into blue chip organisations and have continuously made us high quality appointments with the types of companies we would wish to work with. Having also worked with GSA at my previous agency on several campaigns, I would highly recommend them if you need appointment setting and to generate new business opportunities with decision makers in blue chip organisations. In the short time that we have been working with GSA, I have been delighted with the level of service… Director Worldwide Public Affairs & Strategic Communications

"We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This has allowed us to keep a consistent flow of sales leads into blue-chip organisations from which we have generated new business. I would recommend GSA to any company looking to develop new business" Chief Executive London PR agency

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