Data Building Services & Data Validation for Marketing & Lead Generation
Poor quality or ‘dirty’ data means wasted time and money, inefficiency and slower results in your sales, marketing and lead generation efforts. Managing and updating your data accurately, regularly and legally enhances the possibility of generating profitable new business.
Regular database cleaning & validation is critical for effective business development. Accurate list gathering and data building are essential to any outbound direct marketing or telemarketing campaign. Whether you use LinkedIn for lead generation and data gathering or Google to research names and companies, good, reliable data is the platform for a successful telemarketing campaign.
Build accurate B2B lead lists with GSA Business Development to improve targeting and sales outreach for business growth.
Accurate Data Building for Marketing Effectiveness
GSA offers a range of quality one-off or regular data building services in addition to data cleaning & data validation. These are tailored to your requirements so you can be sure that GSA data building services are the solution to all your marketing data issues.
Gathering consent – informed and unambiguous consent is increasingly required for marketing. We can gather consent using recorded calls and date and time stamped information
List Building — generate a bespoke list of prime targets through any combination of list gathering, online research and phone validation
List Validation — the only effective way to update business data is to telephone each record. Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.
Data Cleansing — using a variety of processes to clean your data to ensure consistency, uniformity, uniqueness (de-duplication) of your data
Opt-out screening — against the telephone and mailing preference services to meet your legal responsibilities and prevent you falling foul of legislation
List Purchase — List sourcing through quality list providers and brokers
Data Building Services
Our data building services will ensure that your internal staff resources can focus on what they do best, that’s winning new business.
Our data building services include:
Prospect data building to target new markets
Customer database validation to ensure that your CRM system is up to date with the right decision-makers
Removing gone-aways so you don’t waste money and valuable time targeting the wrong people
Updating contact details and adding missing data such as email addresses and LinkedIn profiles for multi-channel targeting
B2B data is difficult to keep up to date at the best of times. There are so many changes within organisations every year. So, maintaining the quality and integrity of the data you hold can be a full-time task. What’s more it’s a case of ‘garbage in, garbage out. If your employees don’t update your system accurately, the data you hold can very quickly become worthless and you may not even know it.
Poor data is the main reason why sales lead generation fails to deliver
There’s nothing worse than sending an expensive piece of direct mail, making a call or sending an email to the wrong prospect. Yet, most prospect databases are inherently inaccurate so your efforts at keeping data up to date may fail through lack of attention.
Data Building Solutions
Whatever your target market and decision maker, GSA will build you a shiny fresh new list that you can market to immediately.
A bespoke methodology to build target lists
We deploy a bespoke methodology and use a variety of online sources to gather up to date contact information that is usually delivered to you in 7-10 days.
Accurate and legally compliant contact information that we build specifically for your b2b data project includes:
Name and address
Targeted decision maker job role
Phone number (including direct number where available)
Email address (personal and derived)
LinkedIn profile so that you can connect and engage
Maximise Revenue with Effective Data Building Services
Data building should never be a one-off exercise. It’s an ongoing challenge. It’s a task that you should devote time to every day in your business. Data building and data validation should be the heartbeat of your marketing efforts. The better your prospect and customer data, the more likely you are to identify and win new customers for your business, retain current customers and to ensure that existing clients spend more on your products and services.
Regardless of your chosen method of marketing, without a robust database, your lead generation activities won’t hit their target and will fall on deaf ears. Effective email marketing, telemarketing, direct mail or LinkedIn marketing, can’t happen when you don’t get the right message to the right audience. So, make sure you give GSA a call if you need data building services to bolster your business development.
Data Building Services for Audience Targeting
Often, the focus for data building is on new prospecting targets. Yet, with frequent changes in management contacts within your customer base, how confident are you that you have the right contacts? Buyers come and go. For customers that perhaps buy from you infrequently, a new buyer may not have any relationship with your business. It’s crucial, therefore, to keep on top of changes so that you don’t risk losing valuable business opportunities.
Our data building services can make the difference between the success and failure of your lead generation and customer care activities. Whether you want to reduce customer attrition, maximise revenue per customer through product launches, cross-sell and up-sell or laser target new markets, accurate data will maximise the effectiveness of your efforts.
Request a consultation With Our B2B Lead Generation Agency
In a market that is crowded with B2B lead generation agencies, we offer a transparent, high communication and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear. It’s a true partnership to ensure that you get the best results.
Our method will be bespoke to your company, industry, audience demographics and marketing objectives. We work collaboratively with pre-agreed key performance indicators and provide highly tailored reporting that give you a detailed insight into the progress of your work with us.
If you’d like to talk to us about B2B lead generation services for your business, give us a call.
Book a consultation, tell us about your ideal target audience and/or requirements for your current database..
Step two
We’ll either review your current data or use our data tools and sources to provide a quote for data building or validation.
Step three
We will get to work using a variety of tools and techniques to provide you with a fresh marketing database..
Now you've found a great data building services partner
Speak to us about your Data Building Requirements
Our Data Building Services build fresh, targeted prospect lists to
enable your team to generate better sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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The team at GSA were extremely helpful and professional, providing advice and thorough explanations on each part of the project we worked with them on. They took the time to…
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FREQUENTLY ASKED QUESTIONS ABOUT OUR DATA BUILDING SERVICES
How does GSA's bespoke data building process differ from typical data providers?
Unlike most data brokers who often resell a fixed pool of data, GSA usually constructs bespoke B2B databases tailored specifically to each client’s unique needs. Our approach combines desk research, advanced AI tools, and platforms such as LinkedIn Sales Navigator, and direct telemarketing to identify and engage the right decision-makers within target organisations. This customisation ensures that the data you receive is not only accurate but uniquely aligned with your specific business objectives.
How does integrating data building with telemarketing enhance campaign effectiveness?
Whilst not every B2B data build needs a call to a target organisation, many data requirements are for hard to reach decision-makers that are not typically found on most data broker lists. At GSA, we integrate bespoke data building with telemarketing to maximise the effectiveness of your campaigns. This allows us to refine the accuracy of your B2B database to enable you to generate qualified sales leads. We also offer options to screen data using email verification tools and check compliance with the CTPS opt-out register, providing a comprehensive solution that enhances both the reach and responsiveness of your B2B marketing efforts.
What are the key benefits of building a fresh B2B database with GSA?
Creating a custom-built B2B database with GSA significantly enhances your marketing and sales initiatives by improving targeting accuracy, boosting conversion rates. This tailored approach not only streamlines business development activities but also reduces wastage, making marketing teams far more productive and campaigns more cost-effective. Whilst no B2B data set will ever be perfect, since data is a moving target, a bespoke database facilitates smoother and more successful business development.
Is the data provided by GSA compliant with GDPR?
Yes, the data provided by GSA is compliant with GDPR regulations. We use ‘legitimate interest’ as a valid lawful basis for processing personal data, ensuring that our data collection methods meet legal standards. While we can perform a legitimate interest impact assessment (LIA) for clients, using our form, we strongly recommend that they conduct their own LIA prior to launching marketing campaigns and seek appropriate legal advice to ensure full compliance.
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