Poor quality or ‘dirty’ data means wasted time and money, inefficiency and slower results in your sales, marketing and lead generation efforts. Managing and updating your data accurately, regularly and legally enhances the possibility of generating profitable new business.
Request a consultationRegular database cleaning & validation is critical for effective business development. Accurate list gathering and data building are essential to any outbound direct marketing or telemarketing campaign. Whether you use LinkedIn for lead generation and data gathering or Google to research names and companies, good, reliable data is the platform for a successful telemarketing campaign.
Our data building services will ensure that your internal staff resources can focus on what they do best, that’s winning new business. Our data building services include:
We use various solutions to ensure that your data is as clean as it can be. B2B data is difficult to keep up to date at the best of times. There are so many changes within organisations every year. So, maintaining the quality and integrity of the data you hold can be a full-time task. What’s more it’s a case of ‘garbage in, garbage out. If your employees don’t update your system accurately, the data you hold can very quickly become worthless and you may not even know it.
There’s nothing worse than sending an expensive piece of direct mail, making a call or sending an email to the wrong prospect. Yet, most prospect databases are inherently inaccurate so your efforts at keeping data up to date may fail through lack of attention.
Whatever your target market and decision maker, GSA will build you a shiny fresh new list that you can market to immediately.
We deploy a bespoke methodology and use a variety of online sources to gather up to date contact information that is usually delivered to you in 7-10 days.
Accurate and legally compliant contact information that we build specifically for your b2b data project includes:
Often, the focus for data building is on new prospecting targets. Yet, with frequent changes in management contacts within your customer base, how confident are you that you have the right contacts? Buyers come and go. For customers that perhaps buy from you infrequently, a new buyer may not have any relationship with your business. It’s crucial, therefore, to keep on top of changes so that you don’t risk losing valuable business opportunities.
Our data building services can make the difference between the success and failure of your lead generation and customer care activities. Whether you want to reduce customer attrition, maximise revenue per customer through product launches, cross-sell and up-sell or laser target new markets, accurate data will maximise the effectiveness of your efforts.
GSA offers a range of quality one-off or regular data building services in addition to data cleaning & data validation. These are tailored to your requirements so you can be sure that GSA data building services are the solution to all your marketing data issues.
Data building should never be a one-off exercise. It’s an ongoing challenge. It’s a task that you should devote time to every day in your business. Data building and data validation should be the heartbeat of your marketing efforts. The better your prospect and customer data, the more likely you are to identify and win new customers for your business, retain current customers and to ensure that existing clients spend more on your products and services.
Regardless of your chosen method of marketing, without a robust database, your lead generation activities won’t hit their target and will fall on deaf ears. Effective email marketing, telemarketing, direct mail or LinkedIn marketing, can’t happen when you don’t get the right message to the right audience. So, make sure you give GSA a call if you need data building services to bolster your business development.
If you’d like to build a targeted and accurate contact list for your lead generation, contact us now on 0330 335 1380 or send us a message using the form below.
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