Telemarketing, Data Building & Lead Generation Specialists

Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

 

  • Traditional advertising
  • PPC activity
  • Exhibitions and other events
  • Completion of online forms

 

 

  • Email marketing
  • Referrals
  • Social Media

 

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore  becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

 

  • Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
  • Increased new business and improved conversion rates from inbound enquiries
  • Positive ROI through analysis of lead numbers and conversion
  • Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
  • Profiling leads to ensure you identify the hot ones and those that are most lucrative

 

 

  • Avoid missing out on opportunities due to lack of effective follow up and management
  • No internal overhead
  • Deployment of key internal staff to key accounts and to other productive tasks
  • Building the customer database for future opportunities
  • Enriched data for further marketing

 

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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"Thank you Jonathan for your input on Thursday! A highly recommended course which was well-structured, clearly laid out and interactive. Your advice had helped us to improve our methods of tele-marketing, generated more leads and built up better rapport with the customer. Excellent work!" Director Toy Company
"Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out at Hindhead Campus. The students found this extremely interesting and inspiring, and some very powerful messages were put across that will be very valuable to them as they enter the world of work. We had glowing reports about the training day, including many of the students saying they would like to work for you!!! There was a lot of content in the course, which the students acknowledged, but they said that the variation and enthusiasm you put into the day enabled them to keep focussed and on track. Thanks again for the time and effort you put into creating and organising this unique training ‘Boot-Camp’ day, and we would strongly recommend the course to other schools." Careers Manager Focus School
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