Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

Traditional advertising
PPC activity
Exhibitions and other events
Completion of online forms

Email marketing
Referrals
Social Media

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
Increased new business and improved conversion rates from inbound enquiries
Positive ROI through analysis of lead numbers and conversion
Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
Profiling leads to ensure you identify the hot ones and those that are most lucrative

Avoid missing out on opportunities due to lack of effective follow up and management
No internal overhead
Deployment of key internal staff to key accounts and to other productive tasks
Building the customer database for future opportunities
Enriched data for further marketing

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Here are just a selection of who we’ve been helping:

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We our customers

Here's what they say about us:

“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long… Justin Farnan, Business Manager (Sales and Marketing) Lake District Calvert Trust

"I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent." Manager Law Cost Specialists

"I am writing to thank you for the work you did on our recent client satisfaction survey. This was the first of its kind anywhere in our business. Your support throughout the process enabled us to gather extremely useful information essential to understanding how our clients use our services and the opportunities to progress further what we offer them in terms of business solutions. We are looking forward to repeating the exercise." General Manager Automotive data supplier

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