Telemarketing, Data Building & Lead Generation Specialists

Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

 

  • Traditional advertising
  • PPC activity
  • Exhibitions and other events
  • Completion of online forms

 

 

  • Email marketing
  • Referrals
  • Social Media

 

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore  becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

 

  • Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
  • Increased new business and improved conversion rates from inbound enquiries
  • Positive ROI through analysis of lead numbers and conversion
  • Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
  • Profiling leads to ensure you identify the hot ones and those that are most lucrative

 

 

  • Avoid missing out on opportunities due to lack of effective follow up and management
  • No internal overhead
  • Deployment of key internal staff to key accounts and to other productive tasks
  • Building the customer database for future opportunities
  • Enriched data for further marketing

 

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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"GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership for the group. GSA was highly adaptable and focused on the project and quickly grasped the various dimensions of the partnership and the overall business objectives. Their management and interpersonal skills coupled with their enthusiasm for the project made them a valuable partner." Marketing Director Global Insurance Company
“GSA took on board our comprehensive brief and provided an excellent service from campaign inception through to analysis upon completion. We were particularly impressed by the professionalism and telephone manner of Julia March in conducting the calls to medical staff. Julia was quick to understand our technology and the correct terminology to use, with her distinct conversational tone helping to sell the benefits and uses of our speech privacy systems rather than focusing on the product. Likewise, the communications from both Julia and Kevin Harmsworth throughout ensured we remained fully up to date with progress, even when the campaign was temporarily put on hold to garner better results later in the year.” Steve Rees-Smith, Marketing/PR Vaughan Sound Installations Ltd
"The SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course was well planned and all the team have admitted to learning something valuable. I would certainly recommend the course to anyone who wants to grow in their knowledge of tele-marketing techniques." Sales Director SMI Group
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