Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

Traditional advertising
PPC activity
Exhibitions and other events
Completion of online forms

Email marketing
Referrals
Social Media

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
Increased new business and improved conversion rates from inbound enquiries
Positive ROI through analysis of lead numbers and conversion
Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
Profiling leads to ensure you identify the hot ones and those that are most lucrative

Avoid missing out on opportunities due to lack of effective follow up and management
No internal overhead
Deployment of key internal staff to key accounts and to other productive tasks
Building the customer database for future opportunities
Enriched data for further marketing

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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"We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the UK. I have worked with Jonathan previously on a number of marketing forums that required input in planning, facilitation, review of outcomes and strategic recommendations. Jonathan has an extremely broad knowledge of the world of marketing communications and it is this experience that enables him to lead discussion in such an authorative way. Jonathan also has an excellent understanding of global cultural sensitivities which was essential in planning our future global marketing strategies." Director G4S plc

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