Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

Traditional advertising
PPC activity
Exhibitions and other events
Completion of online forms

Email marketing
Referrals
Social Media

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
Increased new business and improved conversion rates from inbound enquiries
Positive ROI through analysis of lead numbers and conversion
Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
Profiling leads to ensure you identify the hot ones and those that are most lucrative

Avoid missing out on opportunities due to lack of effective follow up and management
No internal overhead
Deployment of key internal staff to key accounts and to other productive tasks
Building the customer database for future opportunities
Enriched data for further marketing

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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We our customers

Here's what they say about us:

"Thank you Jonathan for your input on Thursday! A highly recommended course which was well-structured, clearly laid out and interactive. Your advice had helped us to improve our methods of tele-marketing, generated more leads and built up better rapport with the customer. Excellent work!" Director Toy Company

"Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out at Hindhead Campus. The students found this extremely interesting and inspiring, and some very powerful messages were put across that will be very valuable to them as they enter the world of work. We had glowing reports about the training day, including many of the students saying they would like to work for you!!! There was a lot of content in the course, which the students acknowledged, but they said that the variation and enthusiasm you put into the day enabled them to keep focussed and on track. Thanks again for the time and effort you put into creating and organising this unique training ‘Boot-Camp’ day, and we would strongly recommend the course to other schools." Careers Manager Focus School

"I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed by British telemarketers to identify new sales opportunities performing in-depth investigational calls, and another, larger project, spread over 5 months, performed by a multi-language team, reaching 18 countries in Europe and North America with informative and scripted calls. In both projects, I’ve been very pleased with the service and the results provided, for several reasons, including helpful regular reporting and transparent communications, but mainly because the team at GSA adapted the service to Honeywell specifications. They have also always been a gold source of advice that I know I can rely on." Global chemical manufacturer

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