Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

Traditional advertising
PPC activity
Exhibitions and other events
Completion of online forms

Email marketing
Referrals
Social Media

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
Increased new business and improved conversion rates from inbound enquiries
Positive ROI through analysis of lead numbers and conversion
Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
Profiling leads to ensure you identify the hot ones and those that are most lucrative

Avoid missing out on opportunities due to lack of effective follow up and management
No internal overhead
Deployment of key internal staff to key accounts and to other productive tasks
Building the customer database for future opportunities
Enriched data for further marketing

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Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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"Thanks for the follow-up, I think it was a really useful day and my team have all come back to say they left the session “buzzing” with ideas! (You can use that as a testimonial from me if you’d like). I think there will be opportunities to repeat the session once we’ve made some progress towards delivery." Director Industry Association

"Thank you Jonathan for your input on Thursday! A highly recommended course which was well-structured, clearly laid out and interactive. Your advice had helped us to improve our methods of tele-marketing, generated more leads and built up better rapport with the customer. Excellent work!" Director Toy Company

“GSA took on board our comprehensive brief and provided an excellent service from campaign inception through to analysis upon completion. We were particularly impressed by the professionalism and telephone manner of Julia March in conducting the calls to medical staff. Julia was quick to understand our technology and the correct terminology to use, with her distinct conversational tone helping to sell the benefits and uses of our speech privacy systems rather than focusing on the product. Likewise, the communications from both Julia and Kevin Harmsworth throughout ensured we remained fully up to date with progress, even when the campaign was temporarily put on hold to garner better results later in the year.” Steve Rees-Smith, Marketing/PR Vaughan Sound Installations Ltd

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