Telemarketing, Data Building & Lead Generation Specialists

Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

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Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

 

  • Traditional advertising
  • PPC activity
  • Exhibitions and other events
  • Completion of online forms

 

 

  • Email marketing
  • Referrals
  • Social Media

 

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore  becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

 

  • Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
  • Increased new business and improved conversion rates from inbound enquiries
  • Positive ROI through analysis of lead numbers and conversion
  • Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
  • Profiling leads to ensure you identify the hot ones and those that are most lucrative

 

 

  • Avoid missing out on opportunities due to lack of effective follow up and management
  • No internal overhead
  • Deployment of key internal staff to key accounts and to other productive tasks
  • Building the customer database for future opportunities
  • Enriched data for further marketing

 

Ready to talk?

Speak to us about Inbound Enquiry Management

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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"Jonathan had been recommended to us, which is always a good indication, although not of course a guarantee that he could meet our requirements. Upon meeting us for an initial consultation, however, it became very clear, very soon, that he understood our business, our needs and how we could best address them. The result was a training package that incorporated all of our development requirements, delivered in an enthusing manner which spread to all of the delegates — including the more sceptical one’s! With a strong emphasis on follow-up and continual development, our Sales Team are benefiting greatly from Jonathan’s guidance — long after he has visited. " Managing Director Office Furniture Company
The Sales team at Ultrimax were impressed with the professional assistance of GSA Business Development, clear visual reporting on a daily basis ensured focused efforts on generating well profiled leads, which helped bolster our ongoing sales growth in 2019. I would recommend GSA Business Development to anyone looking for that extra support in lead generation Sales Director Ultrimax
The team at GSA were extremely helpful and professional, providing advice and thorough explanations on each part of the project we worked with them on. They took the time to meet with us face to face, to discuss the best way to approach the work, and were available to speak to whenever needed. Jonathan is a fountain of knowledge and went above and beyond to help us with any questions we had. It wasn’t the easiest project to work on but GSA helped every step of the way. Thank you! Amelia Cowan U+I Global PLC
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