Even with the meteoric rise of social media, direct marketing remains an important route to market for most businesses.
An effective direct marketing campaign can play an important role in new business lead generation.
Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.
Research surveys to support marketing activity.
Even with the meteoric rise of social media, direct marketing remains an important route to market for most businesses.
An effective direct marketing campaign can play an important role in new business lead generation. Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.
Studies show that high proportions of business people still review and sort their mail on a daily basis. If you create something relevant, innovative and of genuine interest, this gives you access to customers that could be ready to do business right away. Likewise, everyone has email. A well thought out email campaign can be extremely effective, especially where you’ve gathered email addresses on an opted-in basis by providing something of interest on your website.
How often do you conduct formal customer surveys? Sales account managers often feel that they ‘know’ their customers. But, how frequently do you identify gaps and opportunities amongst your large customer base? And, are customers likely to confide in your sales personnel or rather simply leave when seductive competitor offers arrive at their door? Annual or biannual surveys pick up hidden issues and independent research flushes out situations that may not have come to light.
Book a consultation, tell us about your survey requirements.
We’ll come up with a proposal for a research survey to fit your budget.
We’ll run the survey and provide detailed results and a report with recommendations.
Find out how our GSA Direct Marketing services and lead generation services can help generate growth for your business. Contact us today on
0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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“Expectations Exceeded! On the second day of our campaign we were simply delighted to get a call from Tonie telling us that she had secured two appointments for us with…
We partnered with GSA so we could quickly, professionally, and effectively reach-out to our European customers. GSA enabled us to interact with our client base at a speed with which…
The team at GSA were extremely helpful and professional, providing advice and thorough explanations on each part of the project we worked with them on. They took the time to…
“Just a short note to say thank you for all the hard work that GSA has done for our business over the last couple of years. The team on our…
The Sales team at Ultrimax were impressed with the professional assistance of GSA Business Development, clear visual reporting on a daily basis ensured focused efforts on generating well profiled leads, which helped bolster our…
Targeted approach and clear results. I cannot recommend the GSA team enough!
These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help tele-marketers and the companies that employ them. Simply fill in your details below to get instant access.
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