Even with the meteoric rise of social media, direct marketing remains an important route to market for most businesses.
An effective direct marketing campaign can play an important role in new business lead generation.
Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.
Research surveys to support marketing activity.
Even with the meteoric rise of social media, direct marketing remains an important route to market for most businesses.
An effective direct marketing campaign can play an important role in new business lead generation. Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.
Studies show that high proportions of business people still review and sort their mail on a daily basis. If you create something relevant, innovative and of genuine interest, this gives you access to customers that could be ready to do business right away. Likewise, everyone has email. A well thought out email campaign can be extremely effective, especially where you’ve gathered email addresses on an opted-in basis by providing something of interest on your website.
How often do you conduct formal customer surveys? Sales account managers often feel that they ‘know’ their customers. But, how frequently do you identify gaps and opportunities amongst your large customer base? And, are customers likely to confide in your sales personnel or rather simply leave when seductive competitor offers arrive at their door? Annual or biannual surveys pick up hidden issues and independent research flushes out situations that may not have come to light.
Book a consultation, tell us about your survey requirements.
We’ll come up with a proposal for a research survey to fit your budget.
We’ll run the survey and provide detailed results and a report with recommendations.
Find out how our GSA Direct Marketing services and lead generation services can help generate growth for your business. Contact us today on
0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.
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These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help tele-marketers and the companies that employ them. Simply fill in your details below to get instant access.
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