Telemarketing, Data Building & Lead Generation Specialists

Direct Marketing Services to reach your Target Market

Even with the meteoric rise of social media, direct marketing remains an important route to market for most businesses.

An effective direct marketing campaign can play an important role in new business lead generation. Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.

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GSA can help by providing direct marketing services such as creative campaigns that generate impact and response. Our direct marketing services include:

 

  • Brochures
  • Direct Mail
  • Postcards
  • Flyers

 

 

 

Why use Direct Marketing?

Direct marketing is all about generating a response from customers and prospects without waiting for them to come to you. The key is to define a compelling and clear call to action that stimulates response from your target market. Follow up with a call and you can magnify the response rates.

Direct marketing helps you build profitable customer relationships and deliver positive ROI. We can help you achieve specific business objectives such as (but not limited to):

 

  • Generation of new business leads
  • Cross-sell or up-sell to existing customers

 

 

  • Resuscitation of lapsed or dormant customers
  • Improve customer loyalty

 

Studies show that high proportions of business people still review and sort their mail on a daily basis. If you create something relevant, innovative and of genuine interest, this gives you access to customers that could be ready to do business right away. Likewise, everyone has email. A well thought out email campaign can be extremely effective, especially where you’ve gathered email addresses on an opted-in basis by providing something of interest on your website.

Ready to talk?

Speak to us about Direct Marketing Services

Our direct marketing solutions can help generate growth for your business and deliver you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of year for us as many organisations use this festive period to award their staff with Love2shop Vouchers and Cards for Christmas Bonuses and Annual Awards. Here at Love2shop Business Services, our peak season begins in October and runs until a few days before Christmas. As a result, the volume of inbound calls meant that we were unable to focus on outbound calling as much as we would have liked to. In the past, we have traditionally used our own resources for outbound calls as we like to stay on brand and ensure our customers receive the best experience possible. However due to the sheer volume of calls which needed to be made, we decided to pitch the business out to a few specialist agencies. From our initial meeting, I knew that GSA were the agency to use as they were smaller and more dynamic than the other agencies we’d spoken to, and in turn, I knew that we’d receive a better, more personal service. We were not disappointed, using a segmented approach, GSA contacted many of our customers… Robbie Davies Love2shop Brand Manager
"GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership for the group. GSA was highly adaptable and focused on the project and quickly grasped the various dimensions of the partnership and the overall business objectives. Their management and interpersonal skills coupled with their enthusiasm for the project made them a valuable partner." Marketing Director Global Insurance Company
“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long… Justin Farnan, Business Manager (Sales and Marketing) Lake District Calvert Trust
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