Telemarketing, Data Building & Lead Generation Specialists

One Of The U.K’s Most Trusted Lead Generation Agencies

We are a well-established B2B lead generation agency that specialises in B2B lead generation services for both large and small organisations. We’ve been helping our clients to grow their sales and profitability through lead generation services since the year 2000. Our clients range from household names to less well-known businesses.

Our customers operate in diverse industries from Technology to Construction, Ecommerce to Industrial equipment, Consultancy to Consumables and many more. For the sectors we cover check out Our Work.

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Lead Generation Services for Maximum Return on Investment

Organisations trust GSA as their B2B lead generation agency of choice to manage their B2B sales lead generation campaigns and to deliver the best results and ROI while representing their business as if we were a part of their internal organisation. Our telemarketers become a key part of their team. We operate less as an external B2B lead generation agency and more as trusted advisers and partners.

B2B lead generation comes in many forms and our projects are wide and varied. Our B2B lead generation services include:

  • Marketing list building for direct marketing
  • Following up exhibition leads
  • Setting up web demos and telephone appointments
  • Lapsed customer resuscitation calling
  • Fresh calls to new prospects
  • Customer care calls
  • Generating Face to Face meetings for internal sales or field sales representatives
  • Generating attendance at events
  • Opening new markets internationally
  • Research calls to establish interest
  • Profiling calls to existing customer databases

B2B Sales Lead Generation success isn’t down to luck. Not all B2B lead generation agencies are the same and not all calling is cold calling. There are a wide variety of methods and tactics to generate quality B2B sales leads. Our B2B lead generation services start with strategy and  database building and validation. A key component is also message and proposition development. We guide our clients every step of the way. If the fundamentals of a B2B sales lead generation campaign are correct from the outset, there is a much higher chance of success.

Your Trusted B2B Lead Generation Agency

To ensure that you get sales leads that lead to valuable business, we use experienced telemarketers and powerful systems. We don’t use casual staff with limited experience, only professional telemarketers that understand how to make peer-to-peer calls in order to generate the results our clients need. They are intelligent and persistent, and this is backed by our CRM system with built-in workflow to ensure that no opportunity is missed. Our team provide excellent call notes, and we provide call recordings with every lead to ensure quality control and so that your sales team know in advance the kind of lead that they have in front of them.  You’re fully informed at all times.

Lead Generation Agency That Supports Key Periods & Projects

Why use an external B2B lead generation agency? Whilst some clients have in house teams and use our B2B lead generation services to supplement their internal resource at key periods or for projects, others use us as their sole source of B2B sales lead generation.

Clients use GSA for B2B sales lead generation since they struggle with one of more of the following:

  • The clarity to determine which route to market is best for their business and their goals
  • The traction and momentum in new business development and B2B lead generation efforts
  • The skills to undertake calls into large blue-chip organisations with hard to reach senior decision makers
  • The wherewithal to add outbound calling to other marketing already being used to support the new business efforts
  • The capability and skill to make the volume and quality of B2B lead generation calls needed
  • The time, reticence, or skills of internal staff to devote to winning new business through cold calling
  • The internal processes needed to manage calling for B2B lead-gen campaigns and the knowledge to maximise their efficiency
  • The budget to employ full-time in-house new business executives
  • The systems to manage and track the progress of a sales pipeline
  • The knowledge regarding which lead generation companies are best for them and their unique set of business circumstances

Multiple B2B Sales Lead Generation Touch Points

B2B sales lead generation is increasingly about integration using multiple disciplines and channels. Nowadays, it’s important to use a variety of routes to market and several different touch points. We understand the need to reach prospects using a range of tools and what truly sets us apart from other lead generation agencies is that we combine traditional B2B lead generation tactics with a range of other supplementary services including:

Request a consultation With Our B2B Lead Generation Agency

In a market that is crowded with B2B lead generation agencies, we offer a transparent, high communication and results-driven approach that you won’t find anywhere else! We won’t just agree with you and tell you things we think you want to hear.  It’s a true partnership to ensure that you get the best results.

Our method will be bespoke to your company, industry, audience demographics and marketing objectives. We work collaboratively with pre-agreed key performance indicators and provide highly tailored reporting that give you a detailed insight into the progress of your work with us.

If you’d like to talk to us about B2B lead generation services for your business, give us a call.

Ready to talk?

Speak to us about Lead Generation

Our B2B lead generation solutions can help generate growth for your business by increasing your sales and delivering you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"The courses were focused on our needs based on discussion with both management and callers as well as some call listening and included role plays and exercises specific to our kind of prospects. The courses were fast paced and energetic and included practical telemarketing skills that our staff have used successfully in their subsequent calling." Commercial Director Dial-a-flight
"Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out at Hindhead Campus. The students found this extremely interesting and inspiring, and some very powerful messages were put across that will be very valuable to them as they enter the world of work. We had glowing reports about the training day, including many of the students saying they would like to work for you!!! There was a lot of content in the course, which the students acknowledged, but they said that the variation and enthusiasm you put into the day enabled them to keep focussed and on track. Thanks again for the time and effort you put into creating and organising this unique training ‘Boot-Camp’ day, and we would strongly recommend the course to other schools." Careers Manager Focus School
"Just a short note to say thank you for all the hard work that GSA has done for our business over the last couple of years. The team on our business has always been very in tune with the agency. We have found GSA to be very effective at representing us on the phone and in fixing new business meetings. I would be delighted to recommend your services to others and to use you again in the future." Managing Director Advertising agency
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