Telemarketing, Data Building & Lead Generation Specialists

Telemarketing Training – Bespoke Courses

This essential In-house Telemarketing Training course is designed for organisations that have 3-20 or more callers making outbound lead generation calls as part of their job and want to get better results. This Course is Essential for:

  • Companies with sales teams where telemarketing is an important route to market
  • Organisations that want to provide effective telemarketing training for their sales team
  • Callers that are under-performing against their outbound sales or appointment targets
  • Cold-callers in need of new telemarketing skills and techniques
  • Telemarketers that regularly make calls into large organisations at senior-level
  • Companies making B2B appointments over the telephone where the value of sale is high and a high quality call is essential
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Bespoke Telemarketing Training Courses Include:

Optional Day 1

  • Management interviews around types of campaign, calling objectives and team challenges
  • Team member interviews to understand their individual telemarketing challenges and objectives
  • Listening in to live calls with initial management and caller feedback

Using the knowledge gained above, we build a bespoke telemarketing course tailored to suit client requirements. This includes sector specific exercises, examples and role plays.

Course Day Content

The course content below is adapted based on the information gathered from Day 1 above. Topics include:

  • Understanding Customer Benefits
  • Use of Compelling and Natural Language
  • Building Rapport
  • Customer Centred not Product Centred Propositions
  • The Elements of Human Communication and different Communication Styles
  • Confidence and Motivation
  • Time Management
  • Effective Questioning and Listening skills
  • Call Objectives and Call Structures
  • Gatekeeper Techniques
  • Gaining decision-maker attention and Opening Statements
  • Objection Handling Techniques
  • Closing
  • Personal Action plans

Optional Day 3

A follow-up training day, one month after the course, increases the chance of the learning being embedded as opposed to the skills not being used effectively to deliver results and outcomes. This day includes:

  • Management review including review and analysis of calling results
  • Listening in again to calls to evaluate what has changed and whether the skills are being utilised effectively.
  • One to one remedial training
  • Refresher of elements of the full course as required.

Telemarketing Guide Book

Included in the 3-day course cost is our Complete Guide to Telemarketing Success Book for every delegate. All courses include slide hand-outs, workbook and personal action plan Take a look at our Telemarketing Training Testimonials

Ready to talk?

Speak to us about Telemarketing Training – Bespoke Courses

To request more information on all of our GSA Telemarketing Training please call us on 0845 658 8192 or use the form below. Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

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We our customers

Here's what they say about us:

"The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial meeting with Jonathan was so valuable in transferring information and assisting to embed GSA into our business. The questions he asked challenged my thinking about the offer we provide and how we differentiate ourselves. This is obviously crucial in converting prospects to Customers ..... once you have been able to secure a meeting with them of course ! Tyna has been absolutely marvellous in selling our initial offer to secure these meetings for me; with the right people. As far as our prospects are concerned Tyna is their first contact with our business. The quality of the information, all sent in a timely way; followed by weekly reports re iterates the professional company that GSA are. As a result of the appointments that Tyna has set I have then been able to convert prospects to sales. We have already extended the contract to continue the success of working with GSA ." Supplier to automotive sector
We were extremely pleased with the activity since we had a large unqualified database that meant our internal team were unable to identify and focus on the best targets for new business development. With the help of GSA, we were able to reach out to prime prospects much more quickly for higher value sales. We would recommend GSA for anyone that wants to generate targeted leads for their business. Darwin Seidler, Sales Manager, Germany FÖRST GmbH
We found GSA very professional and helpful when organising our telemarketing campaign, we worked together during the planning and the results were better than expected. We have used them again in a second campaign which also offered good results. The telesales team, was professional and friendly. Moiz Palaci- Director FPS Air Compressors Ltd
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Improving telemarketing success - the free guide.

These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help telemarketers and the companies that employ them. Simply fill in your details below to get instant access.

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