Telemarketing, Data Building & Lead Generation Specialists

Telemarketing Training – Bespoke Courses

This essential In-house Telemarketing Training course is designed for organisations that have 3-20 or more callers making outbound lead generation calls as part of their job and want to get better results. This Course is Essential for:

  • Companies with sales teams where telemarketing is an important route to market
  • Organisations that want to provide effective telemarketing training for their sales team
  • Callers that are under-performing against their outbound sales or appointment targets
  • Cold-callers in need of new telemarketing skills and techniques
  • Telemarketers that regularly make calls into large organisations at senior-level
  • Companies making B2B appointments over the telephone where the value of sale is high and a high quality call is essential
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Bespoke Telemarketing Training Courses Include:

Optional Day 1

  • Management interviews around types of campaign, calling objectives and team challenges
  • Team member interviews to understand their individual telemarketing challenges and objectives
  • Listening in to live calls with initial management and caller feedback

Using the knowledge gained above, we build a bespoke telemarketing course tailored to suit client requirements. This includes sector specific exercises, examples and role plays.

Course Day Content

The course content below is adapted based on the information gathered from Day 1 above. Topics include:

  • Understanding Customer Benefits
  • Use of Compelling and Natural Language
  • Building Rapport
  • Customer Centred not Product Centred Propositions
  • The Elements of Human Communication and different Communication Styles
  • Confidence and Motivation
  • Time Management
  • Effective Questioning and Listening skills
  • Call Objectives and Call Structures
  • Gatekeeper Techniques
  • Gaining decision-maker attention and Opening Statements
  • Objection Handling Techniques
  • Closing
  • Personal Action plans

Optional Day 3

A follow-up training day, one month after the course, increases the chance of the learning being embedded as opposed to the skills not being used effectively to deliver results and outcomes. This day includes:

  • Management review including review and analysis of calling results
  • Listening in again to calls to evaluate what has changed and whether the skills are being utilised effectively.
  • One to one remedial training
  • Refresher of elements of the full course as required.

Telemarketing Guide Book

Included in the 3-day course cost is our Complete Guide to Telemarketing Success Book for every delegate. All courses include slide hand-outs, workbook and personal action plan Take a look at our Telemarketing Training Testimonials

Ready to talk?

Speak to us about Telemarketing Training – Bespoke Courses

To request more information on all of our GSA Telemarketing Training please call us on 0845 658 8192 or use the form below. Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

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We our customers

Here's what they say about us:

“GSA took on board our comprehensive brief and provided an excellent service from campaign inception through to analysis upon completion. We were particularly impressed by the professionalism and telephone manner of Julia March in conducting the calls to medical staff. Julia was quick to understand our technology and the correct terminology to use, with her distinct conversational tone helping to sell the benefits and uses of our speech privacy systems rather than focusing on the product. Likewise, the communications from both Julia and Kevin Harmsworth throughout ensured we remained fully up to date with progress, even when the campaign was temporarily put on hold to garner better results later in the year.” Steve Rees-Smith, Marketing/PR Vaughan Sound Installations Ltd
"We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted to target. By the end of the meeting Jonathan managed to turn me away from what I thought was the quickest and most direct approach! and also made me see the size of the mountain we had to climb. Sensing me thinking ‘oh-my-god’ he ensured we had the bare bones of practical approach for the climb and also let me know that I was supported along this journey. Jonathan managed to ensure that the ‘fluff’ of marketing was distilled into actionable tasks and offered an approach not just ideas." Managing Director Systems company
“We struggled to find a lead generation solution which would work for our organisation and tried a few options before finding GSA. The service which we experienced with them was far superior to anything else we'd found and some of the ideas put forward for our future marketing are really exciting. I'd definitely recommend anyone to give these guys a go.” Richard Hick, Managing Director Valkyrie Support Services
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Improving telemarketing success - the free guide.

These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help telemarketers and the companies that employ them. Simply fill in your details below to get instant access.

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