Close this search box.
10 tips

Telemarketing for beginners can be quite daunting. There’s often an expectation that prospects will be rude and / or put the phone down at every opportunity. There’s a fear that you’ll get stuck, not knowing what to say at a crucial time in the conversation or become tongue tied at the key moment. And there’s also the threat that you won’t know how to handle tough questions when they come along.

Professional b2b telemarketing is a very effective way to generate sales opportunities and drive revenue. Good callers are therefore worth their weight in gold. But, they probably didn’t start out being high achievers. They had to make their very first call in the same way as novices have to start in any role. Almost certainly, they had a positive attitude and high energy levels (pre-requisites for success) but they had to start at the same point as every other cold-caller.

So, what’s the best way to do it and not make a real hash of calls? Below are our Telemarketing for Beginners – 10 quick tips. And, don’t forget to check out our 10 X 90 secs videos for more great tips and our infographic of 50 telemarketing behaviours before you leave.

  1. Don’t Sound Like a Telemarketer. Ditch the script, not your personality! The best telemarketers sound relaxed and use natural language. People can tell a scripted call a mile off, and the more you rely on generic openers and rehearsed lines, the quicker they’ll switch you off as just another cold caller. Be yourself, have a genuine conversation, and you’ll see a positive difference in your interactions.
  2. Persistence is key. You won’t meet customers if you don’t connect with them, so play the numbers game. Dedicate yourself to making a significant volume of calls each day – think around 100 for a 7-hour workday in B2B telemarketing. But remember, be flexible! If you’re having longer, productive conversations, 70 calls might be your sweet spot. If you’re hitting voicemail nonstop, bump those numbers up to 140.
  3. Planning is your bedrock. Careful preparation is vital, especially when it comes to your data. Dodgy information can completely scupper your telemarketing efforts. Before you pick up the phone, invest some time in defining your ideal customer profile. Target the right decision-makers in the relevant industries and locations. Having success stories ready to share will boost your credibility.
  4. Work out What Floats your Prospect’s Boat. Understand what makes your prospect tick. What problem are you solving for them? Why would they choose you over existing suppliers? Answering these questions is crucial for success. Don’t wing it! While scripts might sound stiff, you need a clear understanding of your value proposition and the benefits to the prospect. Research common challenges in their industry and weave them into your opening to capture their attention from the get-go.
  5. Get Some Training. Okay. So, this is a little plug for our training courses. Unless you’re skilled in telemarketing and the various approaches, you’d probably benefit from some guidance on techniques to enhance results. Not everything just comes naturally. Sales people love to talk. But, the good ones know how to listen. There are so many components that go in to making effective cold calls and, the right training can significantly enhance the likelihood of success.
  6. Wear Some Armour. Telemarketing’s no walk in the park. You need thick skin for rejection, otherwise it’ll quickly become a daunting task. It’s not for the faint-hearted, so set some clear goals if you want to succeed. The rewards are great, but it won’t be smooth sailing. Learn to handle the knockbacks and move on to the next opportunity. Remember, the next prospect has no clue about your last call. So, dust yourself off and start afresh!
  7. Handle Objections. It’s inevitable that there will be road blocks. The best telemarketers probably received the most No’s. And they certainly learn to embrace objections. They get used to them and develop ways to overcome these spoilers. You’ll get blocked by gatekeepers and by decision makers that won’t want your services. Work out likely objections and prepare answers as far as possible. Objections shouldn’t be a surprise and, if you’re ready for them, they shouldn’t derail your long-term progress.
  8. Build Momentum. Strong systems paired with good data boost call efficiency. We mentioned telemarketing’s a numbers game, and that’s mostly true. But making enough calls also builds your warm call-backs, which become your sales pipeline. If you’ve been calling consistently for a decent period, a good chunk of your daily calls will be call-backs, either to folks expecting your call or when contracts are up for renewal. This momentum you build paves the way for future success.
  9. Motivate Yourself to Motivate Others. Enthusiasm is contagious, so channel yours! If you sound bored, why would customers want to chat? Telemarketing’s challenging, so stay positive and upbeat on the phone. Remember, they haven’t a clue if the previous call was a nightmare. Every call is a fresh opportunity. So, keep your pecker up, start each call with a positive tone, and engage the customer instead of losing them immediately.
  10. Ask Good Questions. Good questions are central to good performance. This is such an underrated skill in sales but so vital. The top sales people diagnose rather than pitch. They utilise a blend of open and closed questions to demonstrated interest, to yield the information they need, to ensure that the prospect speaks more than them and in order to lead the prospect towards further discussion that will hopefully in turn lead to a sales opportunity.

These skills are merely the beginning of your journey to success. Don’t anticipate immediate results, but steady practice will bring about improvement. The more time and effort you invest, the greater your progress will be.

GSA helps businesses become more effective in their marketing and business development. We run outbound telemarketing campaigns and also, with our experience, guide SME’s through the maze of marketing choices. We help them make the best choice and spend their budget wisely. If you’d like to know more, give us a call.


NoW you’ve found a Great lead generation Partner

Speak to us about your B2B Lead Generation Requirements

Our appointment setting solutions can help generate growth for your business by delivering you with quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

telemarketing sucess
Get your free essential guide

Improving telemarketing sucess

These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help tele-marketers and the companies that employ them. Simply fill in your details below to get instant access.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.