Telemarketing success is dependent upon gaining a decent percentage of ‘Yes’ responses i.e. prospects saying yes to whatever we’re promoting. That’s why we bother. That’s what telemarketing activity is about.
But, we have to accept that there are all manner of things that negatively impact telemarketing success and, what’s more, rejection is a fact of telemarketing life. Almost certainly, we’re going to hear more ‘No’s’ than ‘Yes’ replies. And, there will be occasions when factors that are out of our control conspire against us.
Our blog post explains some tips on how to handle rejection in telemarketing.