We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of year for us as many organisations use this festive period to award their staff with Love2shop Vouchers and Cards for Christmas Bonuses and Annual Awards. Here at Love2shop Business Services, our peak season begins in October and runs until a few days before Christmas. As a result, the volume of inbound calls meant that we were unable to focus on outbound calling as much as we would have liked to. In the past, we have traditionally used our own resources for outbound calls as we like to stay on brand and ensure our customers receive the best experience possible. However due to the sheer volume of calls which needed to be made, we decided to pitch the business out to a few specialist agencies. From our initial meeting, I knew that GSA were the agency to use as they were smaller and more dynamic than the other agencies we’d spoken to, and in turn, I knew that we’d receive a better, more personal service. We were not disappointed, using a segmented approach, GSA contacted many of our customers and prospects at various stages of the their customer life cycle and generated a great number of quality hot leads for our Business Development Team to follow up. The success from this campaign was not achieved by luck. Processes such as the initial face to face briefing session, hot lead notifications, regular teleconferencing, recorded call listening, weekly reporting and the final post project review meant that we were in constant communication with GSA throughout the 8 week duration of the project. This communication was vital to ensure the calls remained relevant and compliant. As a result of this campaign, I would have no hesitation in recommending GSA Business Development Ltd for any telemarketing requirements.Robbie Davies Love2shop Brand Manager
The whole team found our training sessions with Jonathan incredibly useful. It has helped us to completely revise our approach to telemarketing and we started to see success immediately!Phil Denham, Commercial Director HBP Systems Ltd
Jonathan is a natural in front of a training room, basically he is a talker but he uses this to his advantage both to engage the room and throw in loads of real life examples. I was genuinely impressed with the connection that he built, this drove engagement and overcame scepticism brilliantly. Jonathan is resolute in his pursuit to get the content right: talking to interested parties and doing his homework, yet he is flexible and willing adapt. You will definitely get a tailored product and not something off the shelve, he was able to fulfil our brief and get the audience to consider staff as customers and his content looking at the generations was spot on and relevant.Francesca Coxon - Head of Student Centre Info Service The University of Hertfordshire
GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets covered by this office.
GSA called a total of 74,000 records and managed to secure a good consent rate. The company was responsive and always willing to listen to our fears and concerns. GSA is a cool-minded and professional TM agency, and I was happy with the results that they obtained.
GSA was awarded the contract on the basis of a competitive tender, and so their costs were reasonable. Thanks to their efforts, we managed to cover our databank before the deadline of 25 May.
I would happily appoint them again. All things being equal.David Marsden- Director UK, Benelux & Ireland Hong Kong Trade and Development Council (HKTDC)
“It was great to hand over our data to GSA and watch the results continuously flood in throughout the project. Really took the pressure off the team internally which is exactly why we went with GSA in the first place. Great Job.”Harvey Lock Limelight Publicity
“I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to win that man at the other end of the phone. I had a really good conversation with a Manager ……… I identified a problem, solved it and as result was able to send him out products that same day after one call. By just sitting back and listening to him telling me his problems, he sold himself my own products. Great stuff.”Workwear Client Workwear Company
“We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the UK. I have worked with Jonathan previously on a number of marketing forums that required input in planning, facilitation, review of outcomes and strategic recommendations. Jonathan has an extremely broad knowledge of the world of marketing communications and it is this experience that enables him to lead discussion in such an authorative way. Jonathan also has an excellent understanding of global cultural sensitivities which was essential in planning our future global marketing strategies.”Director G4S plc
“As a relatively new venture, Blue Bamboo Consulting called on Jonathan’s expertise to help us create a viable marketing strategy. During our meeting it became apparent that Jonathan’s input was far more valuable than ably fulfilling this specific brief. GSA was able to help us understand the technical options available (within the marketing piece), educating us as to the best routes to market with our burgeoning proposition; furthermore, we ended up with a template business development plan whereby all Jonathan’s insight into sales and marketing could be applied and, importantly, aligned to our particular vision. GSA went the extra mile to help us get what we wanted, sensitively and professionally challenging our expectations & goals. Excellent work – thank you!”Director Blue Bamboo Consulting
“We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted to target. By the end of the meeting Jonathan managed to turn me away from what I thought was the quickest and most direct approach! and also made me see the size of the mountain we had to climb. Sensing me thinking ‘oh-my-god’ he ensured we had the bare bones of practical approach for the climb and also let me know that I was supported along this journey. Jonathan managed to ensure that the ‘fluff’ of marketing was distilled into actionable tasks and offered an approach not just ideas.”Managing Director Systems company
“Thanks for the follow-up, I think it was a really useful day and my team have all come back to say they left the session “buzzing” with ideas! (You can use that as a testimonial from me if you’d like). I think there will be opportunities to repeat the session once we’ve made some progress towards delivery.”Director Industry Association
“Jonathan. Thank you for this morning’s presentation — one of the best I think.”Chairman Regional IOD group
“GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership for the group. GSA was highly adaptable and focused on the project and quickly grasped the various dimensions of the partnership and the overall business objectives. Their management and interpersonal skills coupled with their enthusiasm for the project made them a valuable partner.”Marketing Director Global Insurance Company