We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of year for us as many organisations use this festive period to award their staff with Love2shop Vouchers and Cards for Christmas Bonuses and Annual Awards. Here at Love2shop Business Services, our peak season begins in October and runs until a few days before Christmas. As a result, the volume of inbound calls meant that we were unable to focus on outbound calling as much as we would have liked to. In the past, we have traditionally used our own resources for outbound calls as we like to stay on brand and ensure our customers receive the best experience possible. However due to the sheer volume of calls which needed to be made, we decided to pitch the business out to a few specialist agencies. From our initial meeting, I knew that GSA were the agency to use as they were smaller and more dynamic than the other agencies we’d spoken to, and in turn, I knew that we’d receive a better, more personal service. We were not disappointed, using a segmented approach, GSA contacted many of our customers and prospects at various stages of the their customer life cycle and generated a great number of quality hot leads for our Business Development Team to follow up. The success from this campaign was not achieved by luck. Processes such as the initial face to face briefing session, hot lead notifications, regular teleconferencing, recorded call listening, weekly reporting and the final post project review meant that we were in constant communication with GSA throughout the 8 week duration of the project. This communication was vital to ensure the calls remained relevant and compliant. As a result of this campaign, I would have no hesitation in recommending GSA Business Development Ltd for any telemarketing requirements.
