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In the course of a calling session, telemarketers are likely to be met with a wide variety of objections. Given the nature of b2b telemarketing, especially when calling into a particular sector or into buyers with a specific job role, many of these roadblocks are likely to be common. Some say that these demonstrate interest and are a potentially a condition of purchase. It makes sense, therefore, to spend some time considering how to handle typical buyer objections.

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