Social Media Lead Generation

No business can ignore the benefits of social media lead generation. Presence and credibility in the right places supports and supplements outbound marketing methods such as telemarketing, email and direct mail. Increasingly, it’s about blending inbound and outbound marketing techniques to deliver the right result and develop a properly integrated social media lead generation strategy.

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Our clients typically need to overcome the following social media lead generation challenges:

Insufficient time, resources and skills to devote to proactive lead generation activity especially in social media such as LinkedIn
A lack of joined up thinking when it comes to making outbound lead generation and inbound business development work together
A gap in the number of incoming sales leads generated through the company website and social media platforms

The inability to generate fresh opportunities through targeted telemarketing
Inadequate understanding of how to make LinkedIn and other social media channels work to generate sales leads
A desire to do business with large blue-chip companies but no social media strategy for reaching the right people

What do we do?

Our social media lead generation services can help our clients to:

Build a targeted list of companies and individuals that are prospective buyers for their products and services that can be used for direct marketing and social media contact on LinkedIn, Twitter and other social platforms
Increase appropriate connections on LinkedIn and followers on Twitter
Identify relevant and compelling topics for added value content that interest and engage with target buyers

Create content such as podcasts, blogs, videos and infographics that can be used to support online and offline lead generation
Devise a clear plan of engagement with target prospects using that content through b2b telemarketing, LinkedIn and on Twitter

In other words, we find reasons for prospects to engage with you and your business either on the phone, via LinkedIn, on Twitter or face to face.

The result? A greater likelihood of generating sales leads through social media and a more robust and holistic business development strategy that’s directly focused on your key target prospects. That means more opportunities to do business with your target market.

Ready to talk?

Speak to us about Social Media Lead Generation

Our social media lead generation solutions can help your business grow by developing an integrated solution that delivers results and quality leads. Contact us today on 0330 335 1380 or by using the form below for your free lead generation consultation or visit our FAQ’s page for more information.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June." Business Development Director London PR agency

"ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle of the target industry. He seemed to be very aware of why I was visiting and they will hopefully be a future customer..... If you can get me 100 more appointments just like this one, that would be absolutely perfect. Keep up the good work. We engaged GSA Business Development in March 2011 to help us generate new business opportunities for our Social Media services. Initially, GSA undertook a strategic review of our offering and worked with us to define both the target audience and the proposition. Having developed a targeted calling list, GSA senior level callers made telemarketing calls into blue chip organisations and have continuously made us high quality appointments with the types of companies we would wish to work with. Having also worked with GSA at my previous agency on several campaigns, I would highly recommend them if you need appointment setting and to generate new business opportunities with decision makers in blue chip organisations. In the short time that we have been working with GSA, I have been delighted with the level of service… Director Worldwide Public Affairs & Strategic Communications

"The courses were focused on our needs based on discussion with both management and callers as well as some call listening and included role plays and exercises specific to our kind of prospects. The courses were fast paced and energetic and included practical telemarketing skills that our staff have used successfully in their subsequent calling." Commercial Director Dial-a-flight

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