Telemarketing, Data Building & Lead Generation Specialists

Telemarketing Training – Bespoke Courses

This essential In-house Telemarketing Training course is designed for organisations that have 3-20 or more callers making outbound lead generation calls as part of their job and want to get better results. This Course is Essential for:

  • Companies with sales teams where telemarketing is an important route to market
  • Organisations that want to provide effective telemarketing training for their sales team
  • Callers that are under-performing against their outbound sales or appointment targets
  • Cold-callers in need of new telemarketing skills and techniques
  • Telemarketers that regularly make calls into large organisations at senior-level
  • Companies making B2B appointments over the telephone where the value of sale is high and a high quality call is essential
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Bespoke Telemarketing Training Courses Include:

Optional Day 1

  • Management interviews around types of campaign, calling objectives and team challenges
  • Team member interviews to understand their individual telemarketing challenges and objectives
  • Listening in to live calls with initial management and caller feedback

Using the knowledge gained above, we build a bespoke telemarketing course tailored to suit client requirements. This includes sector specific exercises, examples and role plays.

Course Day Content

The course content below is adapted based on the information gathered from Day 1 above. Topics include:

  • Understanding Customer Benefits
  • Use of Compelling and Natural Language
  • Building Rapport
  • Customer Centred not Product Centred Propositions
  • The Elements of Human Communication and different Communication Styles
  • Confidence and Motivation
  • Time Management
  • Effective Questioning and Listening skills
  • Call Objectives and Call Structures
  • Gatekeeper Techniques
  • Gaining decision-maker attention and Opening Statements
  • Objection Handling Techniques
  • Closing
  • Personal Action plans

Optional Day 3

A follow-up training day, one month after the course, increases the chance of the learning being embedded as opposed to the skills not being used effectively to deliver results and outcomes. This day includes:

  • Management review including review and analysis of calling results
  • Listening in again to calls to evaluate what has changed and whether the skills are being utilised effectively.
  • One to one remedial training
  • Refresher of elements of the full course as required.

Telemarketing Guide Book

Included in the 3-day course cost is our Complete Guide to Telemarketing Success Book for every delegate. All courses include slide hand-outs, workbook and personal action plan Take a look at our Telemarketing Training Testimonials

Ready to talk?

Speak to us about Telemarketing Training – Bespoke Courses

To request more information on all of our GSA Telemarketing Training please call us on 0845 658 8192 or use the form below. Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

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Here are just a selection of who we’ve been helping:

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We our customers

Here's what they say about us:

GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets covered by this office. GSA called a total of 74,000 records and managed to secure a good consent rate. The company was responsive and always willing to listen to our fears and concerns. GSA is a cool-minded and professional TM agency, and I was happy with the results that they obtained. GSA was awarded the contract on the basis of a competitive tender, and so their costs were reasonable. Thanks to their efforts, we managed to cover our databank before the deadline of 25 May. I would happily appoint them again. All things being equal. David Marsden- Director UK, Benelux & Ireland Hong Kong Trade and Development Council (HKTDC)
"Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as well as Telemarketing skills courses for our sales teams across the UK. The courses were focused on our needs based on discussion with both management and callers as well as some call listening and included role plays and exercises specific to our kind of prospects. The courses were fast paced and energetic and included practical telemarketing skills that our staff have used successfully in their subsequent calling. We would recommend Jonathan's courses to anyone that needs to get better results from their outbound calling and lead generation activities." Holden Hegney Business Development Liaison Manager
"Ladbrokes. That's exactly the sort of customer we want to get in front of!" Sales Manager CRM vendor
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