Telemarketing, Data Building & Lead Generation Specialists

Telemarketing Training – Bespoke Courses

This essential In-house Telemarketing Training course is designed for organisations that have 3-20 or more callers making outbound lead generation calls as part of their job and want to get better results. This Course is Essential for:

  • Companies with sales teams where telemarketing is an important route to market
  • Organisations that want to provide effective telemarketing training for their sales team
  • Callers that are under-performing against their outbound sales or appointment targets
  • Cold-callers in need of new telemarketing skills and techniques
  • Telemarketers that regularly make calls into large organisations at senior-level
  • Companies making B2B appointments over the telephone where the value of sale is high and a high quality call is essential
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Bespoke Telemarketing Training Courses Include:

Optional Day 1

  • Management interviews around types of campaign, calling objectives and team challenges
  • Team member interviews to understand their individual telemarketing challenges and objectives
  • Listening in to live calls with initial management and caller feedback

Using the knowledge gained above, we build a bespoke telemarketing course tailored to suit client requirements. This includes sector specific exercises, examples and role plays.

Course Day Content

The course content below is adapted based on the information gathered from Day 1 above. Topics include:

  • Understanding Customer Benefits
  • Use of Compelling and Natural Language
  • Building Rapport
  • Customer Centred not Product Centred Propositions
  • The Elements of Human Communication and different Communication Styles
  • Confidence and Motivation
  • Time Management
  • Effective Questioning and Listening skills
  • Call Objectives and Call Structures
  • Gatekeeper Techniques
  • Gaining decision-maker attention and Opening Statements
  • Objection Handling Techniques
  • Closing
  • Personal Action plans

Optional Day 3

A follow-up training day, one month after the course, increases the chance of the learning being embedded as opposed to the skills not being used effectively to deliver results and outcomes. This day includes:

  • Management review including review and analysis of calling results
  • Listening in again to calls to evaluate what has changed and whether the skills are being utilised effectively.
  • One to one remedial training
  • Refresher of elements of the full course as required.

Telemarketing Guide Book

Included in the 3-day course cost is our Complete Guide to Telemarketing Success Book for every delegate. All courses include slide hand-outs, workbook and personal action plan Take a look at our Telemarketing Training Testimonials

Ready to talk?

Speak to us about Telemarketing Training – Bespoke Courses

To request more information on all of our GSA Telemarketing Training please call us on 0845 658 8192 or use the form below. Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

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We our customers

Here's what they say about us:

"I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me to the meeting and he was very impressed that you had secured a meeting with the Chief Operating Officer no less!! We had an excellent meeting and will now present to the key people in two weeks. The spend is £1.5 to £2million." Sales Manager Travel Company
"I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent." Manager Law Cost Specialists
"We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted to target. By the end of the meeting Jonathan managed to turn me away from what I thought was the quickest and most direct approach! and also made me see the size of the mountain we had to climb. Sensing me thinking ‘oh-my-god’ he ensured we had the bare bones of practical approach for the climb and also let me know that I was supported along this journey. Jonathan managed to ensure that the ‘fluff’ of marketing was distilled into actionable tasks and offered an approach not just ideas." Managing Director Systems company
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