Telemarketing, Data Building & Lead Generation Specialists

Is your Telemarketing Delivering the Results you Need?

If the answer to that question is NO, you need to talk to us about our Telemarketing Health Check and Telemarketing Training

Telemarketing is one of the very few marketing tools that allow a business to take control of its sales process to generate a healthy sales leads pipeline.  However, certain factors enhance success and others prevent you from achieving your objectives. Our Telemarketing Health Check is designed to help companies to assess whether:

  • Telemarketing is a valid route to market for their services
  • The current set up is operating effectively leading to the best chance of success
  • There are changes needed to improve results
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The Telemarketing Heath Check Includes:

Our telemarketing heath check covers 7 P’s for Telemarketing Success

Product / Service

Certain products and services lend themselves more to telemarketing than others. We look carefully at your offering and evaluate how it lends itself to outbound calling campaigns.

Proposition / Benefits

We analyse your current proposition and assess whether this is compelling to your potential prospects. Too many companies focus on features not benefits. We work with businesses to ensure that their proposition provides genuine and compelling benefits and value to its target customers.

Price / ROI

Not every product or service warrants telemarketing. We look at current price points and likely ROI based on outcomes from a telemarketing campaign.

Process / Performance

Telemarketing is a process. It’s about generating a pipeline of warm leads and opportunities. Are you managing the process effectively? What are your internal processes? Do your systems help or hinder your success? We audit your current processes and make recommendations for change. We also look at current measurements and KPI’s and use our own to evaluate whether you could be more successful in how you operate. We help clients set benchmarks for their activity.

People

Without committed, enthusiastic and knowledgeable people, telemarketing will fail. Does your team have the skills to succeed? Do they build rapport? Can they overcome gatekeepers? Do they have the discipline to keep going in the face of rejection? We interview callers to assess their capabilities. If required, we can also produce a report with recommendations for each individual.

Prospects:

Are you targeting the right prospects? There’s no point in targeting accountants in London if they would (1) never buy your services and (2) are difficult to manage using your current resource. We frequently find clients targeting areas that are not consistent with their business and they set themselves up for failure. We help clients to identify the right audiences and can advise on list purchase and / or list gathering.

Promotion:

Telemarketing works fine on its own but it can also amplify the value of other activities e.g. direct mail, targeted email marketing and even social media such as LinkedIn. We can advise and guide on other marketing activities that complement telemarketing calls.

Telemarketing Health Check Options

Free telephone consultation – A free consultation is available based on a 30 minute call discussion of the areas above.

Half day – This includes a 3 hour session at client premises where we work with management through each of the areas above. As an output, we will produce a short report detailing at a high level some of the gaps and opportunities

Full day audit – This includes interviews with up to 5 staff and completion of a questionnaire by all callers (subject to numbers). As an output, we will produce a more detailed report of the gaps and opportunities and recommendations for change.

Two-day audit plus call listening – This includes the full day audit but, in addition, we can listen in on calls and provide individual feedback as part of the report.

Telemarketing Feedback from call listening includes areas such as:

  • Quality of Introduction
  • Rapport building
  • Questioning & Listening skills
  • Handling gatekeepers
  • Dealing with objections
  • Closing

Combine the health check with Telemarketing Training to get the maximum value from your outbound calling

Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

Jonathan set up GSA Business Development in 2000 and has run many telemarketing training courses and Business Development Strategy Workshops for various clients including the Institute of Direct Marketing, The Chartered Institute of Marketing, The Chemical Industries Association and many other SME businesses.

Ready to talk?

Speak to us about Telemarketing Health Check

To request more information on our GSA Telemarketing Health Check and Telemarketing Training please call us on 0845 658 8192 or use the form below.

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Our clients include

Here are just a selection of who we’ve been helping:

Check out our case studies

We our customers

Here's what they say about us:

"Jonathan. Thank you for this morning’s presentation — one of the best I think." Chairman Regional IOD group
"ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle of the target industry. He seemed to be very aware of why I was visiting and they will hopefully be a future customer..... If you can get me 100 more appointments just like this one, that would be absolutely perfect. Keep up the good work. We engaged GSA Business Development in March 2011 to help us generate new business opportunities for our Social Media services. Initially, GSA undertook a strategic review of our offering and worked with us to define both the target audience and the proposition. Having developed a targeted calling list, GSA senior level callers made telemarketing calls into blue chip organisations and have continuously made us high quality appointments with the types of companies we would wish to work with. Having also worked with GSA at my previous agency on several campaigns, I would highly recommend them if you need appointment setting and to generate new business opportunities with decision makers in blue chip organisations. In the short time that we have been working with GSA, I have been delighted with the level of service… Director Worldwide Public Affairs & Strategic Communications
"3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in their intentions and delivered an excellent service. The results of which were better than anticipated and I would not hesitate to use or recommend their services" Director Fran Ryba Consultancy
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