The biggest challenge facing sales and marketing decision-makers is wasting time and money on prospects that never convert. Expensive sales executives don’t want to invest energy with low-quality leads that never engage.
With intent based marketing, we turn this on its head and present you with prospects and buyers that are further along their buying journey.
Our Pay per Lead demand generation solution taps into real-time data from multiple intent platforms to pinpoint in-market buyers who match your Ideal Customer Profile (ICP). By combining proven outreach strategies with precise buyer insights, we help you connect directly with decision-makers minimising wasted effort and maximising ROI.
Using the exact search terms used by your potential customers, to find suppliers like you, alongside your buyer and persona criteria, we build a picture of your target buyers, and our powerful intent platforms identify those companies actively searching.
Example: If a company searches for “cloud security solutions” several times in a month, our software identifies them through intent data, and verifies they’re a fit for your ICP. We then identify your target buyer personas, find their contact details, and then the outreach begins.
Working collaboratively with you to generate a valuable piece of content for your prospective buyer, we place that content on a co-branded landing page and reach out via email and phone to encourage prospects to download the content.
You can lead a horse to water, but can you make it drink? Very much like exhibiting at events, a percentage of those that come to your exhibition stand are ready to buy. A number will be earlier in their journey. Some will be planning further ahead. And, some will ultimately fade away. That’s where proactive follow-up of your intent-leads is essential to keep your business top of mind. We like to call these leads middle of the funnel ‘marketing qualified leads’ (MQL).
We recommend ongoing communication via email, sending further valuable content, inviting prospects to events, providing offers, and making consultative calls to discuss their needs. Jumping on them and doing a sales pitch is rarely a good idea at any time. First impressions count, and we want you to maximise the value of the qualified leads we provide for you.
If you lack the internal resources to follow leads up professionally, and effectively, check out our B2B Appointment-setting services.
Our Approach: No Guesswork, Just Results
We identify the right profile companies researching solutions like yours. They must have searched 3 times in the past 30 days.
We build a target list of buyers and influencers in those organisations and reach out using email and phone.
Leads download your valuable content, answer a qualification question, and provide consent for further contact.
With 24+ years in B2B lead generation, we’ve honed methods that deliver measurable results across multiple industries.
We prioritise data privacy by securing explicit consent and adhering to GDPR best practices. We also use legitimate interest, where appropriate, to protect both your brand reputation and your prospects’ privacy. We are registered with the Office of the Information Commissioner.
From SMEs to large well-known companies, our clients rely on us for consistent, quality leads that convert into tangible sales opportunities
Our service marries intent data with a combination of email marketing, telemarketing, and demand generation, so you get warm, high-quality leads that closely match your business needs.
Find out how our GSA Intent-Based Pay-Per-Lead Marketing agency can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free consultation or visit our FAQ’s page for more information.
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We used GSA for an event we had in London. They handled lead generation and telemarketing for the event. They were very thorough and touched base with us every step…
I highly recommend the GSA team. The service they delivered was extremely responsive to all our requirements, and effective in getting Waisl in front of our senior decision-makers in hard-to-reach…
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We partnered with this agency and the experience was excellent. The team was highly professional, proactive, and attentive to our needs. They managed telemarketing effectively, ensuring clear communication and tangible…
Having collaborated with Jonathan and his superb team for the last 13 years, I can easily say that they are consummate professionals and we look forward to working with them…
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We partnered with GSA to support our sales efforts, and they exceeded our expectations. Kevin and the rest of the team were incredibly reliable and provided tremendous support throughout the…
GSA’s telemarketing campaign carried out on our behalf produced a wealth of helpful information. Jonathan and Kevin provide a professional and friendly service, and their team of telemarketers must be…
GSA demonstrated exceptional responsiveness to our evolving project demands and organisational needs. Julia adeptly understood our ideas and concepts and effectively captivated prospective leads with her exceptional telephone etiquette and…
Loved the collaboration with GSA on a telemarketing project. they think along with you and very much flexible with their services.
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Targeted approach and clear results. I cannot recommend the GSA team enough!
We engaged GSA Marketing to do telemarketing/LinkedIn/Email campaigns for our company. We had a difficult and specific target audience, and GSA worked diligently over a few months to reach these…
It was a joy working with the team from GSA. The ability to conduct weekly reviews directly with the telemarketers was very reassuring and allowed us to tweak our messages…
We partnered with GSA so we could quickly, professionally, and effectively reach-out to our European customers. GSA enabled us to interact with our client base at a speed with which…
We have worked with GSA for more than 10 years. Throughout that time they have been simply outstanding.From a campaign perspective, Kevin and Julia are quite the dream team –…
We have known Jonathan and his team at GSA for many years. Having used them on multiple B2B campaigns I can certainty recommend them to any company needing an effective…
GSA has supported my team over a number of years to deliver high quality leads to our sales teams. Their professional approach from the initial brief through to calling and…
We worked with GSA on a B2B marketing campaign following sub-par results using in-house resources. We initially decided on a set number of hours but ended up doubling it after…
The GSA team have been supporting some of our Marketing outreach efforts and we could not be more satisfied with the service. They are great at giving advice, professional in…
The team at GSA were extremely helpful and professional, providing advice and thorough explanations on each part of the project we worked with them on. They took the time to…
We were extremely pleased with the activity since we had a large unqualified database that meant our internal team were unable to identify and focus on the best targets for…
Fully recommended Jonathan & Kevin and the rest of the GSA team and the service they offer. Very easy to work with and delivered real results for our business despite…
Right from the start GSA understood the needs of our cross-Europe tele-research campaign fully & were able to advise and adapt to our specific requirements. The daily reporting helped us…
The Sales team at Ultrimax were impressed with the professional assistance of GSA Business Development, clear visual reporting on a daily basis ensured focused efforts on generating well profiled leads, which helped bolster our…
GSA are a company with a difference, adding value above what is expected when it comes to telephone campaigns. To be specific about that, we got advice and data cleansing…
GSA allowed us to explore a new vertical and gave us valuable insight into this new market. They delivered on the campaign goals and we were really impressed with the…
“GSA took on board our comprehensive brief and provided an excellent service from campaign inception through to analysis upon completion. We were particularly impressed by the professionalism and telephone manner…
“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for…
GSA Business Development, was contracted by the Hong Kong Trade Development Council from November 2017 to May 2018 to provide telemarketing services for our GDPR consent campaign in the markets…
No method of marketing is foolproof. However, by focusing on prospects already researching solutions such as yours, you cut down on wasted outreach, and cost, and connect with higher-quality leads more likely to convert.
We obtain consent from every prospect before sharing their details, ensuring full GDPR and compliance. Our processes are regularly reviewed to keep your brand protected.
Ultimately, if there are enough of your target audience looking for solutions such as yours at any given time, you could benefit from a demand generation campaign that uses intent data to identify and prioritise high-value opportunities.
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