The biggest challenge facing sales and marketing decision-makers is wasting time and money on prospects that never convert. Expensive sales executives don’t want to invest energy with low-quality leads that never engage.
With intent based marketing, we turn this on its head and present you with prospects and buyers that are further along their buying journey.
Our Pay per Lead demand generation solution taps into real-time data from multiple intent platforms to pinpoint in-market buyers who match your Ideal Customer Profile (ICP). By combining proven outreach strategies with precise buyer insights, we help you connect directly with decision-makers minimising wasted effort and maximising ROI.
Using the exact search terms used by your potential customers, to find suppliers like you, alongside your buyer and persona criteria, we build a picture of your target buyers, and our powerful intent platforms identify those companies actively searching.
Example: If a company searches for “cloud security solutions” several times in a month, our software identifies them through intent data, and verifies they’re a fit for your ICP. We then identify your target buyer personas, find their contact details, and then the outreach begins.
Working collaboratively with you to generate a valuable piece of content for your prospective buyer, we place that content on a co-branded landing page and reach out via email and phone to encourage prospects to download the content.
You can lead a horse to water, but can you make it drink? Very much like exhibiting at events, a percentage of those that come to your exhibition stand are ready to buy. A number will be earlier in their journey. Some will be planning further ahead. And, some will ultimately fade away. That’s where proactive follow-up of your intent-leads is essential to keep your business top of mind. We like to call these leads middle of the funnel ‘marketing qualified leads’ (MQL).
We recommend ongoing communication via email, sending further valuable content, inviting prospects to events, providing offers, and making consultative calls to discuss their needs. Jumping on them and doing a sales pitch is rarely a good idea at any time. First impressions count, and we want you to maximise the value of the qualified leads we provide for you.
If you lack the internal resources to follow leads up professionally, and effectively, check out our B2B Appointment-setting services.
Our Approach: No Guesswork, Just Results
We identify the right profile companies researching solutions like yours. They must have searched 3 times in the past 30 days.
We build a target list of buyers and influencers in those organisations and reach out using email and phone.
Leads download your valuable content, answer a qualification question, and provide consent for further contact.
With 24+ years in B2B lead generation, we’ve honed methods that deliver measurable results across multiple industries.
We prioritise data privacy by securing explicit consent and adhering to GDPR best practices. We also use legitimate interest, where appropriate, to protect both your brand reputation and your prospects’ privacy. We are registered with the Office of the Information Commissioner.
From SMEs to large well-known companies, our clients rely on us for consistent, quality leads that convert into tangible sales opportunities
Our service marries intent data with a combination of email marketing, telemarketing, and demand generation, so you get warm, high-quality leads that closely match your business needs.
Find out how our GSA Intent-Based Pay-Per-Lead Marketing agency can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free consultation or visit our FAQ’s page for more information.
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It was a joy working with the team from GSA. The ability to conduct weekly reviews directly with the telemarketers was very reassuring and allowed us to tweak our messages…
We have worked with GSA for more than 10 years. Throughout that time they have been simply outstanding.From a campaign perspective, Kevin and Julia are quite the dream team –…
GSA are a company with a difference, adding value above what is expected when it comes to telephone campaigns. To be specific about that, we got advice and data cleansing…
“I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent.”
GSA allowed us to explore a new vertical and gave us valuable insight into this new market. They delivered on the campaign goals and we were really impressed with the…
“Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people we need to do business with. Lead generation…
No method of marketing is foolproof. However, by focusing on prospects already researching solutions such as yours, you cut down on wasted outreach, and cost, and connect with higher-quality leads more likely to convert.
We obtain consent from every prospect before sharing their details, ensuring full GDPR and compliance. Our processes are regularly reviewed to keep your brand protected.
Ultimately, if there are enough of your target audience looking for solutions such as yours at any given time, you could benefit from a demand generation campaign that uses intent data to identify and prioritise high-value opportunities.
These Top 10 Telemarketing Tips are a small part of our comprehensive guide to telemarketing skills which has been developed to help tele-marketers and the companies that employ them. Simply fill in your details below to get instant access.
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