Lead generation

Intent-Based Pay-Per-Lead Marketing

Identify Warm Prospects Actively Looking for Your Solutions

The biggest challenge facing sales and marketing decision-makers is wasting time and money on prospects that never convert. Expensive sales executives don’t want to invest energy with low-quality leads that never engage.

With intent based marketing, we turn this on its head and present you with prospects and buyers that are further along their buying journey.

Our Pay per Lead demand generation solution taps into real-time data from multiple intent platforms to pinpoint in-market buyers who match your Ideal Customer Profile (ICP). By combining proven outreach strategies with precise buyer insights, we help you connect directly with decision-makers minimising wasted effort and maximising ROI.

     EXCELLENT  
  40 reviews

A Scientific Demand Generation Approach

Using the exact search terms used by your potential customers, to find suppliers like you, alongside your buyer and persona criteria, we build a picture of your target buyers, and our powerful intent platforms identify those companies actively searching.

Example: If a company searches for “cloud security solutions” several times in a month, our software identifies them through intent data, and verifies they’re a fit for your ICP. We then identify your target buyer personas, find their contact details, and then the outreach begins.

Working collaboratively with you to generate a valuable piece of content for your prospective buyer, we place that content on a co-branded landing page and reach out via email and phone to encourage prospects to download the content.

Awareness and Interest

Prospects are at different stages of their purchasing process. So, an added bonus of running outreach of this nature is the awareness created amongst a wide target market. Some will be ready now. Others are just information gathering. So, even those that don’t engage right now, and become qualified leads, may accept the content you provide. These prospective customers can enter the buying cycle later on.

Delivering Qualified Leads

The good news is that some prospects are in the market right now. To become a fully-qualified lead, the prospect must answer a qualifying question related to their interest. And, they must consent to you following up to discuss their requirements. If they do not answer the question, provide their contact details, and consent to follow-up, they do not qualify as a lead. We only charge for those that tick these boxes.

Best Practice Intent Marketing - Nurturing your Pipeline

You can lead a horse to water, but can you make it drink? Very much like exhibiting at events, a percentage of those that come to your exhibition stand are ready to buy. A number will be earlier in their journey. Some will be planning further ahead. And, some will ultimately fade away. That’s where proactive follow-up of your intent-leads is essential to keep your business top of mind. We like to call these leads middle of the funnel ‘marketing qualified leads’ (MQL).

We recommend ongoing communication via email, sending further valuable content, inviting prospects to events, providing offers, and making consultative calls to discuss their needs. Jumping on them and doing a sales pitch is rarely a good idea at any time. First impressions count, and we want you to maximise the value of the qualified leads we provide for you.

If you lack the internal resources to follow leads up professionally, and effectively, check out our B2B Appointment-setting services.

Why Intent Matters

Traditional B2B lead generation often casts a wide net, leaving you with unqualified contacts and relatively few low quality conversions. Pay per Lead marketing flips the script, enabling you to:

Who Benefits from Intent-Based Marketing?

Companies with a broad customer target audience, and a range of services
Organisations where it’s hard to reach decision-makers in target companies
Businesses that see limited results from current outreach
Sales and marketing teams struggling to generate fresh leads
Sales Directors needing to maximise the value of their sales teams

Marketing Directors and owners who are failing to generate sufficient new business
Lead generation decision-makers failing to achieve targets, and seeing insufficient inbound leads
Marketing budget holders are tired of paying for campaigns without results
Organisations where traditional outreach continually fails to bring in qualified leads

Pay-per-Lead and Reject Leads that Don’t Fit your ICP

We are so confident of the value of the leads we bring you, for our intent marketing solution, we work on a pay-per-lead model. What’s more, if the lead doesn’t fit the ideal customer profile (ICP), and the jointly agreed criteria at the beginning of the lead generation campaign, we will replace it free of charge. We believe that we can connect you with key stakeholders for your business, so every conversation begins with genuine interest and real potential.

How it works

Our Approach: No Guesswork, Just Results

Why Choose GSA?

Proven Expertise

With 24+ years in B2B lead generation, we’ve honed methods that deliver measurable results across multiple industries.

Compliance & Consent

We prioritise data privacy by securing explicit consent and adhering to GDPR best practices. We also use legitimate interest, where appropriate, to protect both your brand reputation and your prospects’ privacy. We are registered with the Office of the Information Commissioner.

Trusted by Leading Brands

From SMEs to large well-known companies, our clients rely on us for consistent, quality leads that convert into tangible sales opportunities

Integrated Demand & Lead Generation

Our service marries intent data with a combination of email marketing, telemarketing, and demand generation, so you get warm, high-quality leads that closely match your business needs.

Now you've found a great Intent-Based Pay-Per-Lead Marketing partner

Speak to us about your Intent-Based Pay-Per-Lead Marketing Requirements

Find out how our GSA Intent-Based Pay-Per-Lead Marketing agency can help generate growth for your business. Contact us today on 0330 335 1380 or by using the form below for your free consultation or visit our FAQ’s page for more information.

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We our customers

What our happy customers have to say

     EXCELLENT  
  40 reviews

We asked GSA to run a research campaign into a specialist and quite technical market, with a fairly hard-to-reach audience, so it was never going to be a quick win.…

Lead generation

Intent-Based Pay-Per-Lead Marketing

Identify Warm Prospects Actively Looking for Your Solutions

A Scientific Demand Generation Approach

Awareness and Interest

Delivering Qualified Leads

Best Practice Intent Marketing - Nurturing your Pipeline

Why Intent Matters

Who Benefits from Intent-Based Marketing?

Pay-per-Lead and Reject Leads that Don’t Fit your ICP

How it works

Step one: Intent Keyword-based search

Step two: Reach the Right People

Step three: 3. Pre-Qualify & Validate

Why Choose GSA?

Proven Expertise

Compliance & Consent

Trusted by Leading Brands

Integrated Demand & Lead Generation

Now you've found a great Intent-Based Pay-Per-Lead Marketing partner

Speak to us about your Intent-Based Pay-Per-Lead Marketing Requirements

We our customers

What our happy customers have to say

David Richardson, Business Development Director

Coryton

Jo Millett

Boost Media International

Andy Bordass, Chief Business Officer Europe

Waisl

Andy Buchanan

The Surgery Show

Christian Magistroni, Territory Sales Manager

Ansell

Officefront

Peter Radcliffe, Founder

Lloyd Ker, Managing Director

Orthene

Diego Gillmore, Sales & Marketing

Halo

Jim Mulheran

Motor Fuel Group

Jennifer Mainwaring , Head of Business Development

Save Water Save Money

Mishani Gamage, LED Trade Marketing

Graco

Bert Spencer, Sales Manager

Meon

Egizia-Maria Felice, Marketing Manager GB & IE

Miele Professional

Kate Dela Cruz

Enviro Waste Management

Mark Gan, Senior Marcom Manager

ITMA Services

Clive Gilbert - European Managing Director

International Dance Supplies Ltd

Gillian Tait - Managing Director

Competent Adviser

Murray Warren, Director

Adkwik

Marketing Director

Veolia

Michaela Rodgers

Nuclei Group

Dr Egizia-Maria Felice. DPhil Marketing Manager

Oxentia Ltd

Amelia Cowan

U+I Global PLC

Darwin Seidler, Sales Manager, Germany

FÖRST GmbH

Roy Knappett, Sales & Marketing Director

HTS Spares

Damian Jackson – Insights Analyst EMEA

OKI Europe Ltd

Sales Director

Ultrimax

Bruno Beech, Marketing Director

Plus Packaging

Marketing Manager

Wexer

Steve Rees-Smith, Marketing/PR