Top of funnel data? Demos? Sales Qualified leads? In your own words please explain.

What type of companies do you want to reach? What type of people are within those companies? What are the job roles/functions of these people?

What are they responsible for?

Please list

For example Do you have a project coming up in the next 6-12 months? or Are you responsible for international transactions? WE can ask these on the forms or on a TM script.

What do you think your potential customers are searching for in terms of challenges that might lead them to your products and services? Or alternatively share these over email.

(CRM/Excel sheet)