Let’s face it. You won’t win friends and influence people if they don’t like you. And, encouraging prospects to like you quickly is a key factor for telemarketing success. But, that’s not so easy to do. Customers are bombarded, not only with cold calls but all manner of other messages including emails and other interruptions to their daily life. They’re busy. And, if what you’re calling about isn’t a priority, your disruption could cause them a lot of displeasure. So, what’s the solution for how to build customer rapport on the telephone?