Have you ever tried to purchase a list for direct marketing purposes? If you have, it’s fairly likely you’ve come across obsolescent data that renders your marketing campaign impotent. Wrong names (where people have left the business), wrong numbers, businesses that have closed, incorrectly profiled businesses under sectors where you wonder how a hospital comes under the heading of architects!
So, it makes sense to spend time to ensure that your marketing lists are as accurate as possible. But it’s quite a job to do. Below are our key tips for how to How to Improve Data Management for B2B Marketing.