How Important is Tone in Telemarketing?
It made me think about the importance of tonality when making outbound calls. It is unlikely that we would recruit Scottish callers just for this campaign. What would we do if the next campaign is into Liverpool or Devon? And isn’t a good caller just, well, just a good caller?
The answer is yes and no. People like people that are like them. That doesn’t mean you will get on just because you speak the same tongue but there is something in it. Studies suggest that tone and visual impact are the most critical factors in human communication. More important than what we say.
Think about the tone adopted by different professions. It’s likely that the tones of a Bereavement counsellor, TV presenter and Sergeant Major will differ markedly. They all have different tones with different purposes.
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