10 Ways to Succeed in the New Age of Mobile Content Marketing
This is a terrific article by Jeff Bullas about the march of both mobile and content marketing. He explains how mobile is usurping TV in terms of media consumption and that businesses must reflect this in their marketing and content strategy.
Jeff also explains that engaging with your fans and advocates to produce ‘user generated’ content for your business for free is effective and smart. He emphasises the importance of video in that the Internet generation consumes online video rather than TV and stresses that we shouldn’t forget images and podcasts in content due to the way content is consumed.