10 Surefire Ways to Fail at Cold Calling

Cold calling is tough. You get a lot of negative feedback and a more than a few knocks. Few people actually enjoy rejection. But it’s part of life for a cold caller. It’s likely that the overwhelming majority of calls will end with a NO as opposed to a YES and the law of numbers will, to some extent, dictate the success of telemarketing activity. It’s not quite as simple as that of course since sound pre-campaign research, good target market profiling and effective proposition development stack the odds more in the favour of a successful cold caller. But there are certain factors that are guaranteed to make sure that the cold caller has a bad day on the phone.

Take a look below at our 10 Surefire Ways to Fail at Cold Calling. As a wise man once announced, they are in ‘no particular order’


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