Research

GSA conducts market research with a focus on sales. We use a variety of sources from desk research to phone to email and web. Understanding customers’ needs drives satisfaction, customer retention and stimulates new business opportunities.

New: Our new Research Referral Generator helps you harness the power of customer satisfaction and the strength of customer recommendation!

We feel that research should contribute to:

• New sales, cross sales and up-sale opportunities.
• Sales message, pitch and proposition development.
• Reduction of attrition to prevent clients from going to your competitors.
• PR worthy information that positions you as experts in your sector.
• Lead generation creating potential for immediate sales through requests for more information.

Ask us about how to use research to support new business lead generation.

We undertake cost-effective bespoke surveys for:

• Market research — e.g. survey sector-specific decision makers to generate PR stories or to support sales proposition development
• Client satisfaction research - Find out things that clients never tell your account or sales teams
• Member satisfaction research - Identify what adds value and what detracts
• Employee satisfaction research - Learn what your staff really think

See our Top 10 Tips for conducting a successful research survey and testimonials from our research clients.

Visit our articles page and blog for hot tips and our business development white papers or ask us about our telemarketing mentor programme.

Find out how GSA Business Development can help Generate Growth for your Business, by contacting us now on 0845 658 8192 or by sending us an email.