Course 3: B2B Telemarketing for top results (Full Day)

Often, telemarketing calls can be stiff, untargeted and stilted. Put yourself in the shoes of the recipient. Would you want to buy from you or your team?

This excellent full day course covers topics such as:

• B2B Telemarketing Strategy
• Integrating telemarketing into other marketing activities and channels
• Ratios and objectives
• Identifying how your company benefits its customers?
• Defining what is your real USP from a customer perspective?
• Customer benefits
• Consultative selling on the phone
• Great questioning
• Effective call structures
• Developing a Trojan Horse to get under the radar
• Powerful language and embedded commands
• Building rapport with decision-makers

This course is essential for

• Owners and managers in large and small businesses that have to undertake calls or that work alongside outbound callers
• Marketing managers that have to manage or outsource telemarketing activity
• Account or client services managers that call as part of their job
• Telemarketers that need to understand how best to maximise their outbound calling success
• Organisations where telemarketing is or is likely to be an important part of their route to market
• Those that need a more advanced level of understanding of telemarketing strategy and telemarketing techniques
• Callers that make calls doing business to business telemarketing

 

To request more information on all of our GSA telemarketing training and telemarketing training courses, call me back 

 

Book before 31 March 2012 and receive a 15% discount on our standard price! Request a call with more information.

Feedback from one of our recent sessions.

"...it was a really useful day and my team have all come back to say they left the session “buzzing” with ideas!..”

 

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Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing. Jonathan has run GSA Business Development since 2000 and has run many training courses and business development strategy workshops for varied clients including the Institute of Direct Marketing, The Chartered Institute of Marketing, The Chemical Industries Association and many other businesses.

Find out how GSA Business Development can help Generate Growth for your Business, by contacting us now on 0845 658 8192 or by sending us an email.